AI at Work
How to Use AI Ad Generators to Create Personalized Ad Campaigns 5x Faster
Neelam Goswami · Content Marketing Associate
November 13th, 2024 · 13 min read
Creating high-converting ad campaigns can take countless hours of brainstorming, crafting the right message, ensuring it resonates with the right audience and so much more. But despite all your efforts, your ads may still miss the mark on personalization or fail to motivate your customers. Thankfully, with an AI ad generator in your arsenal, you will be creating ads much faster. With more volume of ads and more personalized variations, you can increase your reach and see which ones are more engaging to certain audiences to increase advertising ROI.
Artificial intelligence tools for building ad campaigns can not only speed up your process but also help attain a level of personalization you have been struggling to achieve the traditional way.
In this blog post, we will show you how you can use AI ad generators to produce high-converting, personalized ad campaigns in 50-90% less time. You will also learn how an AI ad generator can seamlessly integrate into your existing process.
Why should you use AI for advertising campaigns?
5 ways to use AI ad generators for your campaigns
Best practices for creating personalized AI ad campaigns
What are AI ad generators?
AI ad generators are sophisticated artificial intelligence software solutions designed to generate copy and creatives for dynamic ad campaigns. They can analyze vast amounts of data—including your brand’s voice, target customers, and current market trends—to craft personalized ad content for various digital advertising platforms.
Typeface offers some pioneering tools and capabilities when it comes to personalized AI ad generation. From generating personalized copy and creatives for Google Ads, Meta Ads, LinkedIn, and more to easily adapting ads for different marketing channels and audience segments with Creative Automation, there’s a lot you can achieve with our AI ad templates and tools.
Why should you use AI for advertising campaigns?
Having an AI ad generator in your tool stack is like having a team of seasoned copywriters and visual designers available 24/7. For example, a Fortune 500 automaker company has used Typeface to produce 4x more personalized ad variations with different product lines and landscapes to match each target segment and market in half the time they usually invest.
And this is true for many other marketing teams too. An Influencer Marketing Hub report says, 69.1% marketers have already started implementing AI in their marketing strategies and 34.1% reported significant improvements in their outcomes from using AI.
Some of the key benefits of using AI for advertising include -
Speed: One of the standout benefits is the ability to create campaigns quickly. Traditional methods often involve multiple rounds of brainstorming, drafting, and revising. AI ad generators streamline this process, producing compelling ad copy and visuals in a fraction of the time.
Personalization: AI excels at analyzing data from diverse sources to understand your audience's preferences, behaviors, and needs. With this insight, it can generate personalized ad content that speaks directly to your customer, enhancing engagement and conversion rates.
Efficiency: By automating the ad creation process, you are producing more content 50-90% faster and can reallocate the cost saved to paid promotion and other critical areas of your marketing strategy.
Consistency: Maintaining brand consistency across different campaigns and platforms can be challenging. AI ad generators ensure that your brand voice and visual identity remain cohesive, regardless of the medium.
Scalability: As your business grows, so does your need for more advertisements. AI ad generators can easily scale to meet increasing demands without compromising on quality.
5 ways to use AI ad generators for your campaigns
The first step is choosing the right AI ad generator for your requirement. Ideally, you should look for an AI ad generator that -
Understands your unique brand and context to give you more accurate, relevant results.
Integrates with your existing platforms and workflows.
Offers intuitive tools and workflows, so it's easier to train and upskill with AI for everyone without being a prompt engineer.
Typeface, for instance, has a Google Ads integration that allows you to create multiple personalized ads and publish multiple ad campaigns at once. It also offers easy-to-use AI templates that do not demand any prompt engineering knowledge to generate ad content. You can also save your brand kits and target audiences at a global or regional team level on Typeface to personalize your AI-generated content.
Here are some ways an AI ad generator can help you streamline and scale your ad creation process.
1. Using AI for creative briefs in advertising
If you are working with a team of copywriters and marketers, the traditional way makes it essential to have a creative brief for every ad campaign. This step of creating a brief may often be skipped because it takes time and effort. To even get an idea to production takes a lot of back-and-forth to create briefs between siloed teams and agencies.
AI can greatly reduce the time it takes to get a creative or marketing brief for your next campaign to your internal creative team or marketing agency. AI can quickly generate comprehensive briefs outlining the goals, message, and requirements for any ad campaign.
Here's an example of what Typeface's AI creative brief generator for advertising looks like.
And this is the output it gave us based on the minimal inputs that we provided.
Creative brief for advertising generated using Typeface AI
The AI-generated creative brief also includes budget and timeline, metrics and KPIs, and more. You can even prompt the AI to include target keywords and other critical information in the brief. With Typeface, we can integrate with your existing content libraries. Thus, by selecting the relevant documents and plans you’ve already created, this will inform the creative brief further to make it even more accurate and relevant to your team and project.
2. Generating ad copy using AI
When it comes to creating high-performing ad campaigns, copy is everything. However, coming up with copy ideas that hit the bull's eye every time is not easy even for experienced copywriters. Or sometimes, we are just running on fumes and could use a little creative inspiration. This is where AI ad copy generators can be your creative partner.
An AI ad copy generator can help you create multiple versions of copy for different audiences, channels and advertising goals in a fraction of the time. The AI text generator only needs a little bit of context, like what the ad is about and what your product or service is. You do not need to input any elaborate prompts but make sure to include what is important and keywords that might help the AI understand your goal better.
Within seconds, the AI ad copy generator can give you a fully fleshed-out first draft of your advertisement copy in a popular copywriting framework like AIDA, as seen here.