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How to Use AI Ad Generators to Create Personalized Ad Campaigns 5x Faster

Neelam Goswami

Neelam Goswami · Content Marketing Associate

November 13th, 2024 · 13 min read

Creating high-converting ad campaigns can take countless hours of brainstorming, crafting the right message, ensuring it resonates with the right audience and so much more. But despite all your efforts, your ads may still miss the mark on personalization or fail to motivate your customers. Thankfully, with an AI ad generator in your arsenal, you will be creating ads much faster. With more volume of ads and more personalized variations, you can increase your reach and see which ones are more engaging to certain audiences to increase advertising ROI. 

Artificial intelligence tools for building ad campaigns can not only speed up your process but also help attain a level of personalization you have been struggling to achieve the traditional way.  

In this blog post, we will show you how you can use AI ad generators to produce high-converting, personalized ad campaigns in 50-90% less time. You will also learn how an AI ad generator can seamlessly integrate into your existing process. 

What are AI ad generators? 

Why should you use AI for advertising campaigns? 

5 ways to use AI ad generators for your campaigns 

  1. Using AI for creative briefs in advertising 

  2. Generating ad copy using AI 

  3. Generating images with AI for ad campaigns 

  4. Using AI to auto-adapt ads for multiple channels and markets  

  5. Personalization based on target audience and brand kit 

Best practices for creating personalized AI ad campaigns 

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What are AI ad generators? 

AI ad generators are sophisticated artificial intelligence software solutions designed to generate copy and creatives for dynamic ad campaigns. They can analyze vast amounts of data—including your brand’s voice, target customers, and current market trends—to craft personalized ad content for various digital advertising platforms.  

Typeface offers some pioneering tools and capabilities when it comes to personalized AI ad generation. From generating personalized copy and creatives for Google Ads, Meta Ads, LinkedIn, and more to easily adapting ads for different marketing channels and audience segments with Creative Automation, there’s a lot you can achieve with our AI ad templates and tools. 

Why should you use AI for advertising campaigns? 

Having an AI ad generator in your tool stack is like having a team of seasoned copywriters and visual designers available 24/7. For example, a Fortune 500 automaker company has used Typeface to produce 4x more personalized ad variations with different product lines and landscapes to match each target segment and market in half the time they usually invest.  

And this is true for many other marketing teams too. An Influencer Marketing Hub report says, 69.1% marketers have already started implementing AI in their marketing strategies and 34.1% reported significant improvements in their outcomes from using AI. 

Some of the key benefits of using AI for advertising include - 

  • Speed: One of the standout benefits is the ability to create campaigns quickly. Traditional methods often involve multiple rounds of brainstorming, drafting, and revising. AI ad generators streamline this process, producing compelling ad copy and visuals in a fraction of the time. 

  • Personalization: AI excels at analyzing data from diverse sources to understand your audience's preferences, behaviors, and needs. With this insight, it can generate personalized ad content that speaks directly to your customer, enhancing engagement and conversion rates. 

  • Efficiency: By automating the ad creation process, you are producing more content 50-90% faster and can reallocate the cost saved to paid promotion and other critical areas of your marketing strategy. 

  • Consistency: Maintaining brand consistency across different campaigns and platforms can be challenging. AI ad generators ensure that your brand voice and visual identity remain cohesive, regardless of the medium. 

  • Scalability: As your business grows, so does your need for more advertisements. AI ad generators can easily scale to meet increasing demands without compromising on quality. 

5 ways to use AI ad generators for your campaigns 

The first step is choosing the right AI ad generator for your requirement. Ideally, you should look for an AI ad generator that - 

  • Understands your unique brand and context to give you more accurate, relevant results. 

  • Integrates with your existing platforms and workflows. 

  • Offers intuitive tools and workflows, so it's easier to train and upskill with AI for everyone without being a prompt engineer. 

Typeface, for instance, has a Google Ads integration that allows you to create multiple personalized ads and publish multiple ad campaigns at once. It also offers easy-to-use AI templates that do not demand any prompt engineering knowledge to generate ad content. You can also save your brand kits and target audiences at a global or regional team level on Typeface to personalize your AI-generated content.  

Here are some ways an AI ad generator can help you streamline and scale your ad creation process. 

1. Using AI for creative briefs in advertising 

If you are working with a team of copywriters and marketers, the traditional way makes it essential to have a creative brief for every ad campaign. This step of creating a brief may often be skipped because it takes time and effort. To even get an idea to production takes a lot of back-and-forth to create briefs between siloed teams and agencies.  

AI can greatly reduce the time it takes to get a creative or marketing brief for your next campaign to your internal creative team or marketing agency. AI can quickly generate comprehensive briefs outlining the goals, message, and requirements for any ad campaign. 

Here's an example of what Typeface's AI creative brief generator for advertising looks like. 

 

AI ad generator on Typeface for generating ad copy

 

And this is the output it gave us based on the minimal inputs that we provided. 

 

AI ad generator output - AI-generated ad copy on Typeface

Creative brief for advertising generated using Typeface AI 

The AI-generated creative brief also includes budget and timeline, metrics and KPIs, and more. You can even prompt the AI to include target keywords and other critical information in the brief. With Typeface, we can integrate with your existing content libraries. Thus, by selecting the relevant documents and plans you’ve already created, this will inform the creative brief further to make it even more accurate and relevant to your team and project. 

2. Generating ad copy using AI 

When it comes to creating high-performing ad campaigns, copy is everything. However, coming up with copy ideas that hit the bull's eye every time is not easy even for experienced copywriters. Or sometimes, we are just running on fumes and could use a little creative inspiration. This is where AI ad copy generators can be your creative partner.  

An AI ad copy generator can help you create multiple versions of copy for different audiences, channels and advertising goals in a fraction of the time. The AI text generator only needs a little bit of context, like what the ad is about and what your product or service is. You do not need to input any elaborate prompts but make sure to include what is important and keywords that might help the AI understand your goal better. 

 

AI ad generator creative brief

Within seconds, the AI ad copy generator can give you a fully fleshed-out first draft of your advertisement copy in a popular copywriting framework like AIDA, as seen here. 

 

AI ad generator for short ad copy on Typeface

AI-generated short ad copy on Typeface 

Or you could get ad copy tailored for Google Ads or social media ads using the relevant AI templates on Typeface. 

3. Generating images with AI for ad campaigns 

Images or any other visual assets in your ad campaigns play a very critical role too. Whether you're trying to give your customers a taste of your product with some stunning product shots or simply trying to capture their attention with some eye-catching visuals, getting these assets right is imperative. 

Capturing these images can be quite expensive though. Especially product photography, where you need to hire professionals and even go on location in some cases.  

AI ad generators can make this a lot simpler, and cheaper. From generating custom images with simple text prompts to incorporating your image assets seamlessly into your ads, an AI photo generator can work wonders for your ad campaigns.  

And if the image generation capabilities are already built into your AI ad generator, what else could you ask for? 

Typeface has AI templates for Meta Ads, Google Ads, and others that combine the capabilities of a text generator and an image generator. Let's take a look at the Meta Ads template. 

 

Typeface Meta Ads AI template

Typeface Meta Ads AI template 

The AI template needs you to just define your goal, choose an audience and generate/add your assets. 

You can also choose to create a single image ad, carousel ad, or a collection ad. 

 

AI ad creatives

Once you have uploaded your image assets or added a prompt for AI image generation, and added the context of your ad campaign, the AI gets down to work. Here’s the AI-generated ad copy tailored to the Meta Ads format we got, along with an image generated from the asset we provided. 

 

AI ad generator for Meta ads - Typeface

Copy and image asset for Meta Ads generated using Typeface AI 

You even have the option to further refine your images or choose a different version with a different setting or background. 

What’s more? Typeface also has a Creative Automation feature that lets you resize your assets for various platforms. This means a single creative asset can be automatically and intelligently adapted to fit different channels. More on that below. 

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4. Using AI to auto-adapt ads for multiple channels and markets  

Creative Automation on Typeface is an innovative feature that lets you easily adapt your ad creatives to different marketing platforms and audience segments. Firstly, Creative Automation can resize your ad creatives to fit any format for any channel, without affecting your design or layout. This means you can use the same design template to create multiple ads in different aspect ratios and platform requirements. This ensures that the new resized creative still maintains its integrity while also aligning with the requirements of the new format. This can save your visual designers hours of work in manually producing creative variations or resizing existing designs. 

That’s not all. With Creative Automation you can also generate multiple versions of an ad creative with different copy, images, or product placements for different audience segments. This could help with A/B testing your ads or targeting different markets, without the need for manually producing multiple creatives. 

Creative Automation on Typeface for ads

  Typeface Creative Automation feature for ad personalization 

 5. Personalization based on target audience and brand kit 

Creating ads that reflect your brand's personality and also connect with your target customers at a deeper level is by far the most challenging part of advertising. Personalization is essential when it comes to marketing your product, more so when you're spending good marketing money on the content and need to boost ROI. With AI personalization of ad campaigns, this is something you wouldn't have to worry about anymore. 

AI ad generator tools on Typeface also let you specify your target audience and select your brand kit to generate outputs that are customized for you.  

When adding your target audience on Typeface, you can provide demographic information like age range, gender and location, as well as your customers' preferences, interests and spending behavior.  

Add target audiences for AI ad generation

Saving target audience segments on Typeface 

The AI tools are trained on substantial amounts of data to understand these preferences and behaviors of different customer segments to generate personalized content that resonates. 

Best practices for creating personalized AI ad campaigns 

To ensure the success of your AI-powered ad campaigns, consider these best practices: 

  1. Maintain brand consistency: Ensure that your ads reflect your brand's voice, values, and aesthetics, even when personalized for different audiences. It is a good idea to save your brand kit on the platform and ensure that it is applied in the tool's settings every time you generate content. 

  1. Leverage data: Use customer data to tailor your ad content precisely. The more detailed your data, the more fodder the AI tool will have to work with. As a result, you get effective, highly targeted outputs that yield results. 

  1. Test and learn: Implement A/B testing to gauge the performance of different ad variations. Use insights from these tests to inform and improve subsequent campaigns. Using AI ad generators makes this easier as you can generate multiple variants in seconds. 

  1. Monitor performance: Keep a close eye on key metrics such as click-through rates, conversion rates, and engagement levels. Use this information to make data-driven decisions and continuously improve your inputs to the AI ad generator for better ad campaigns. 

  1. Iterate quickly: One of the greatest strengths of AI ad generators is their agility. Capitalize on this by frequently updating and optimizing your campaigns based on real-time feedback. 

Your path to faster, smarter ad campaigns 

AI ad generators can dramatically accelerate the creation of personalized ad campaigns. By integrating these intuitive tools into your marketing strategy, you can achieve faster turnaround times, micro targeted campaigns, and significantly improved ROI.  

If you haven't yet, now's the right time to test out the potential of AI ad generation on Typeface. Get a demo to experience more than just a time-saving innovation - a pathway to more intelligent and impactful marketing. 

 

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