7 Generative AI Use Cases in Enterprise Marketing

Generative AI is reshaping enterprise marketing strategies and decision-making processes more than ever. Industry frontrunners are turning to generative AI to stay competitive, boost team productivity, and improve marketing performance. According to a Salesforce report, 51% of the marketers surveyed were already using gen AI, and 71% agreed that using AI in marketing allows them to focus on more strategic work. No wonder generative AI use cases are expanding rapidly, going beyond basic content creation and driving phenomenal results for businesses. Our customers at Typeface, have already seen remarkable results with AI in terms of content scalability, personalization, and most importantly, cost-effectiveness. 

In this article, we explore 7 compelling use cases of generative AI in enterprise marketing content workflows. You will also see how these generative AI applications can amplify creativity, drive growth, and increase team productivity.  

1. AI content generation for SEO blog and copy 

2. AI content creation for social media posts 

3. AI text-to-image generation 

4. Micro-targeted AI-generated ad campaigns 

5. Automatically adapt ad content for multiple channels and segments 

6. Multi-channel content transformation with AI content repurposing 

7. Personalized email marketing with AI 

1. AI content generation for SEO blog and copy 

Creating high-quality, SEO-optimized content for blogs and websites is traditionally a time-consuming process. From brainstorming content ideas to optimizing the content for search with the right keywords and questions included, it can take content creators hours to create a single high-quality blog post or website copy manually.  

However, if you want your content to perform, you have to publish frequently. Orbit Media reports that 40% of bloggers who published daily saw strong results in term of performance. More than volume, it is about showing up consistently for your audience. But where's the time to write long-form content daily, right? 

Generative AI simplifies this by quickly generating comprehensive first drafts of blog posts or copy based on just a topic. You can add further context by providing reference documents, target keywords, target audience, and brand guidelines. As your content partner, an AI blog generator will take all of this into account to give you a relevant, on-brand, information-rich first draft within seconds. The AI-generated first draft cuts down the amount of work for your copywriters by almost 80 to 90%. So instead of copywriting, your team can spend their time on reviews and copyediting for an already well-written first draft. You can also generate a greater volume of first drafts using AI to fill your content pipeline. So, by simply using an AI content assistant you can create almost 5-10x more content and get them to market faster, allowing you to see what’s working and what’s not much faster as well. 

A SaaS company, for example, could use AI to create industry trend-focused articles incorporating target keywords and relevant product information, slashing first-draft creation time from hours to minutes. This means they can launch their blogs in mere days instead of weeks that traditional processes demand, thus increasing the volume of content on their site to increase traffic for those target keywords. 

A blog post generated using Typeface AI blog post template 

Generative AI use cases in SEO content creation could also include crafting SEO meta tags or even rewriting existing content with improved keyword optimization for better search performance. 

On Typeface, AI tools like "Generate text", "SEO meta tags", and "Improve SEO" are perfect for these use cases. With a simple prompt like "For a blog article on [Title] generate a paragraph for a section titled [subheading]" you can easily generate text for every section of your blog post in a matter of seconds. 

2. AI content creation for social media posts 

In order to be visible and stay relevant on social media, you need to post quality content frequently. A Hootsuite research report for 2024 says that you should ideally be posting 1 to 2 times a day on Facebook, 2 to 3 times a day on X (Twitter) and more on LinkedIn, Instagram and other platforms. If that feels like too much, the report also shows that in reality businesses post as many as 18 times a week on X and Facebook. To stay afloat in this ocean of content, you have to ramp up production volumes. This is where gen AI can make it easier.  

Generative AI can significantly accelerate the creation of social media content. Generative AI use cases in social media can include - 

• Content for organic social media marketing – Generative AI can help you create long-form, thought leadership content on LinkedIn or short-form copy and captions for X and Instagram that drives traffic to your page and your website. Audiences love authentic stories, and AI can help you craft them much faster and more consistently. 

• Ads for paid social campaigns – Visuals drive more engagement in social media marketing, such as product shots or lifestyle imagery for your paid social ads or display banners. Generative AI, like an AI product photography tool, can be game-changing in this regard, saving you immense time, resources, and costs involved in professional photoshoots. You also have the liberty to generate multiple variations of an image, experiment with various settings, and personalize images to speak to different audiences. 

For instance, a beauty brand could use a Typeface AI to create product-centric lifestyle images and captions that align perfectly with their brand's visual style. 

X social ad with image created using Typeface AI template 

•  Repurposing long-form content into bite-sized social media posts – A great way to leverage generative AI in social media content creation is through content repurposing. AI content generators do a great job at transforming long-form content into summaries or short-form posts tailored for social media platforms, while maintaining the essence and brand voice of the content. Whether you want to turn a blog post into a promotional post for LinkedIn, a B2B report into a Twitter thread, or a webinar on YouTube into a quick read for Facebook, AI content repurposing tools let you do it in minutes. 

The YouTube Blend feature on Typeface for repurposing videos 

Multimodal generative AI content platforms like Typeface eliminate the need for multiple apps and tools, allowing you to manage everything, from copy to images at one place, with minimal effort and significant cost savings. 

3. AI text-to-image generation 

In marketing, incorporating visuals alongside text often improves engagement. If you're writing a blog, you need to break the monotony of text with relevant visuals. If you're creating a social media post, almost every time you would want an image to accompany your content to drive more eyeballs and engagement.  

The challenge here, however, is creating that unique visual. Imagine you have a talk track that requires a very specific photo of a team of engineers working on a project in a certain location. It can take hours searching for the perfect image that represents your ideas and brand identity in traditional stock photography libraries. Or say you want to create an ad with a visual of a family enjoying a traditional Japanese meal in an authentic Japanese household, so that your ad is relatable to the local market. This would usually mean incurring significant costs to shoot on location. 

With AI text-to-image generators, though, you can generate custom visual content that aligns perfectly with your brand's style and your campaign’s goals, at no extra cost.  

Whether it's creating stunning images for Instagram or engaging visuals for a localized ad campaign, using generative AI means you just need to type in the right prompt to get the exact image you’re looking for.  

Take the Typeface Visual Inspiration Studio for instance. This unique AI image generation tool provides you with a vast library of inspiration shots, so you don’t have to start with a blank canvas for your AI image generation. You can pick an inspiration from the tool and recreate something similar with your own assets or product photos. The best part about the Inspiration Flow is that it doesn’t even ask you for a prompt but just a few basic details like your brand kit and your target audience. 

Visual Inspiration Studio on Typeface 

Generative AI allows you to experiment with different backgrounds, props, lighting, shadows, and more.  

If you are feeling creative, you may as well start with a blank canvas on Typeface Image Studio and add a simple prompt too. The “Magic Prompt” feature does the heavy lifting and turns your input into a detailed, complete prompt for generating the best possible output. 

Here's an example.  

This is the prompt we provided - "A beer bottle on a wooden table. Surrounded by traditional pub food. The bottle glistens in the soft indoor lighting."  

And here's what Image Studio gave us with Magic Prompt. 

AI-generated images using Typeface Image Studio 

These images were generated in under 30 seconds. You can always tweak the prompt and provide additional instructions to regenerate multiple variations.  

4. Micro-targeted AI-generated ad campaigns 

Generative artificial intelligence has changed the way we approach ad campaigns too. It isn't surprising to learn that 87% of CMOs, in the Dentsu Creative 2023 CMO Report, agreed that AI is the future of advertising and marketing. 

AI can take targeted advertising to the next level by creating ads that are specifically designed for micro-segments of your audience. These campaigns leverage AI to generate multiple ad variants, each tailored to different audience segments, maximizing their effectiveness and ROI. 

Using AI templates to create your ads eliminates the need for any copywriting expertise. On Typeface, for instance, anyone can create Google responsive display ads, Google search ads, social media ads, and more.  

Creating these ad campaigns is as simple as choosing your goal, adding some context, choosing your target audience, sharing image assets, and clicking on generate! 

The AI tool automatically summarizes your products differentiating attributes from your provided URL. 

5. Automatically adapt ad content for multiple channels and segments 

With generative AI, you can also create ad campaigns tailored for various marketing channels and target audience segments. Creative Automation on Typeface is one such pioneering tool, that lets you easily adapt existing content for different channels and segments. 

For starters, you can automatically resize your ad creatives for different formats, without compromising on the quality or integrity of the design. You can also generate personalized variations of your creatives, such as creating ad variations for different markets with translations or personalized imagery for that market or generating entirely new ads from scratch that personalize visuals and copy to your selected segments.   

Multiple variations of an ad creative generated using Creative Automation 

A key advantage of this feature is that it also allows marketing teams to test different combinations and identify the highest-performing ads much faster.  

6. Multi-channel content transformation with AI content repurposing 

Marketing teams often struggle with keeping up with the demand for fresh content across multiple channels. The real challenge, however, is not creating fresh content but using content to its full potential. You can create a very valuable product report or a white paper, or a super useful video, but if it is sitting on just one platform you're losing out on a lot of potential engagement. You’ve spent days, and probably a good amount of marketing dollars, creating this content, and you must get more out of it.  

To maximize the reach of all the great content you create, distributing it across multiple channels to a wider audience is imperative. That's where content repurposing plays a key role. 

By repurposing content and distributing it more widely, you will be extracting all the juice you can from every piece you create. But doing this manually would only mean additional work, and because of bandwidth constraints, most marketing teams often give it a pass. 

That is why you need generative AI technologies like AI content repurposing tools. Generative AI tools can repurpose existing content, transforming videos, webinars, and long-form articles into various formats such as blog posts, social media snippets, or press releases, to name a few.  

Let's look at the content blend tools on Typeface as an example. You have options like “Document transform”, "Text blend", "YouTube blend", "Podcast blend", and others that can help you transform any content to meet your repurposing goals. 

Typeface Document Transform tool to repurpose any document into content of your choice 

You can repurpose a YouTube video into a social media post or a blog post, a long document into a quick social media post, a web page into a summary or email newsletter, or simply define your unique goal and repurpose into any format. The AI also ensures that the core message of the original content is kept intact. 

With generative AI use cases like content repurposing, you are not only increasing content production volume but also ensuring brand consistency across different platforms. Without any additional effort or investment, you can increase your marketing touchpoints, driving more engagement. 

7. Personalized email marketing with AI 

Email marketing is alive and kicking, and it is here to stay. As of 2023, according to Statista research, 52% of marketers reported that their email marketing ROI doubled over the past year, while 5.7% saw it quadruple. 

Businesses have to make sure their marketing emails are striking the right chord with customers. Getting the message right or personalizing your emails to improve open rates isn't always easy.  

With AI email marketing platforms, however, you can easily generate targeted subject lines, copy, and visuals that are tailored to specific audience segments.  

You can even generate multiple versions of subject lines and email copy to A/B test your email marketing campaigns. 

We tried it out with Typeface's "Marketing email" AI template, using the following inputs. 

And this is what the generative AI tool gave us in return - a complete, well-crafted email draft with a relevant subject line, preheader, and CTA.  

AI-generated marketing email using Typeface AI template 

This generative AI tool also lets you choose your target audience and apply your brand kit to further personalize your email marketing campaigns. So you can build highly targeted email campaigns that speak directly to the needs and preferences of your customers. 

Get started today 

Gen AI is taking off and there is a maturity curve on generative AI use cases. There are tons of use cases that you can adopt today, and these are the ones that are already showing results. We work with our enterprise teams to pick the best use cases for their organization and industry, start small, prove our ROI and then expand. We also help teams with building internal AI talent and upskilling so they can quickly accelerate the maturity curve. 

If you haven't experienced the power of generative AI applications in your enterprise marketing efforts yet, there's no better time than now! Get a demo on Typeface and witness the transformation first-hand!