Typeface Integrates with Google Ads and AI-First Campaign Publishing Workflows

Now with powerful Performance Max capabilities, Typeface customers can seamlessly create multiple image and text ads, and publish to multiple campaigns at once with a few clicks

Imagine a future where the creative process is as seamless as your imagination. Today, we are thrilled to bring that future one step closer and unveil our new Google Ads integration to reimagine the lifecycle of creative and campaign building without content bottlenecks.

We have made several improvements by partnering with Google Ads to give marketers the ability to create Performance Max creative assets at scale by generating multiple images, descriptions and headlines at once with Typeface and publishing them to one or more campaigns with a few clicks. 

With our unique branded personalization at scale, Typeface empowers marketing teams to create on-brand, targeted content for email, web sites and ad channels with speed and scale across teams, business lines, and geographies. Bringing the Typeface seamless workflow and integration capabilities to Performance Max has been a top request from Typeface customers using Google Ads. Performance Max is a campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign. Most retailers advertising with Google are already using Performance Max and seeing great results. And beyond retail, advertisers who adopt Performance Max see an average increase of 27% more conversions or value at a similar CPA/ROAS. 

In the past, marketers would have to create, refine and publish content individually, with complicated workflows. Typeface brings a unique end-to-end campaigns and customer journeys approach, providing a single workflow to create on-brand content across all content types with speed and scale unlike ever before. This workflow automation not only speeds up multi-variant creation, iterative refinement and review processes, but also reduces the need to switch between different tools and software, enabling 10x creation velocity. Over time, this unique solution will empower marketing and advertising teams to unify asset building and delivery to their Google Ads campaigns – ultimately reducing ad fatigue with fresh and personalized content at scale, optimizing performance and introducing greater velocity to their creative process. 

Typeface was an early adopter of Google’s foundation models, and we support end-to-end content workflows across multiple Google platforms, including Google Cloud, Google Ads and Google Workspace. The expanded Google integration builds on our industry momentum with Fortune 500 brands and leading enterprises that trust Typeface to drive new ways of creating campaigns across email, ads, and web, as well as the recent recognition of Typeface in the first “Gartner Cool Vendors in Generative AI for Marketing” report, named for its platform of AI-first content workflows across industries.

Our Typeface customers today have achieved 4x more variations in personalized content in half the time, 65% increase in engagement from Typeface-generated blogs and social posts, and up to 10x more shoppable content. By introducing the new Google Ads integrations capabilities, we're excited to unlock a new era of campaign storytelling in ways never possible before. Join us as we enter a new chapter in our story– get a demo of Typeface today.