40+ AI Copywriting Prompts for High-Converting Ad Copy

Bringing in traffic with a well-crafted ad copy is easy, but boosting your conversion rates is a different story. In a world where consumers are bombarded with nearly 100 ads every day, crafting a copy that stands out without being overly pushy or clichéd can be tough. To create a conversion-based ad, you need to refine your ad copy and tailor it specifically for your audience. This means crafting a message that speaks directly to their needs, preferences, and pain points. Your copy needs to be both engaging and persuasive, encouraging your audience to take the desired action.  

Now, this is where an AI ad copy generator can be useful. This AI system analyzes data like your brand's voice, target audience, and market trends to create personalized ads for different platforms. By combining a bit of know-how with some good AI copywriting prompts, you can use the AI ad copy generator to create high-converting ad copy ten times quicker. This article will guide you through the process and provide 40 AI copywriting prompts for you to try. 

What is an AI ad generator?  

• How to write good AI copywriting prompts? 

40 AI copywriting prompts for high-converting ads  

1. AI copywriting prompts for social media ads 

2. AI copywriting prompts for Google ads 

3. AI copywriting prompts for marketplace or classifieds ads 

4. AI copywriting prompts for repurposing content for ads 

5. AI image prompts for ad creatives 

What is an AI ad generator? 

An AI ad copy generator helps marketers quickly create engaging ads for different platforms. It uses artificial intelligence to produce ad content based on the audience insights and brand details you provide. To use this for ad content generation, you just need to input AI copywriting prompts, and the AI system generates custom ad content (including copy visuals and more) based on the information provided. 

Advanced AI-powered ad generators like Typeface can create unique ads by taking into account specific needs of each platform, performance data, and your brand guidelines. With the help of this AI content platform, you can ensure your messages and images are customized for different ad platforms like Google responsive display ads, Google search ads or Meta ads. These systems use pre-built AI templates and design frameworks to quickly create creative variations for testing on different platforms, accelerating the creative optimization process. 

Creative Automation is another unique feature on Typeface that allows you to quickly adjust your ad designs for various audience segments and marketing channels. It resizes your ads to fit different formats without compromising the design, so you can use one template for multiple platforms. This keeps the design consistent while meeting each platform's needs, saving your designers hours of manual work. 

True enterprise-grade AI ad generators offer a lot more than simple ad copy generation. They can handle text, images, and video with ease, thanks to their multimodal capabilities. These tools also offer scalable workflows and AI templates, helping teams create and test ideas without needing to manually adjust the prompts for each variation. They learn from your brand’s content, performance data, and designs to keep AI-generated content unique and on-brand. Moreover, they integrate with various enterprise systems, pulling in useful data and allowing direct publication to ad networks, which simplifies ad campaign management. 

How to write good AI copywriting prompts? 

An AI copywriting prompt is a brief instruction given to AI to generate written content (in this case for ad campaigns). It's like a starting point or guide that tells the AI ad copywriting tool what kind of content you want it to create.  

A well-constructed AI copywriting prompt for ad generation typically includes these five key elements: 

1. Ad subject: This is where you clearly state the product, service, or event you want to highlight, along with its primary value proposition.  

2. Unique selling points (USPs): List the features, benefits, or differentiators that make your offering stand out. These could include discounts, limited time offers, innovative features, or exclusive perks. 

3. Target audience: Define the audience for your ad by describing their demographics, preferences, or buying behavior.  

4. Content goal: Specify the purpose of the ad. Are you looking to boost conversions, generate leads, increase brand awareness, or drive traffic? Also, specify the desired call-to-action here. 

5. Tone: Specify the preferred tone of voice for the ad copy. Should it be bold and persuasive, friendly and approachable, or professional and informative?  

This is the format you can follow for creating your copywriting template: 

Create an ad for [channel or platform] in [tone] promoting [product, service, or event] by emphasizing [main value proposition]. Highlight [product features, discounts, or differentiators] targeting [target audience]. The goal of this ad is to drive [sales, sign-ups, or engagement]. 

With that, let's move on to AI prompts for writing ad copy for various platforms. 

40 AI copywriting prompts for high-converting ads 

1. AI copywriting prompts for social media ads 

1. Product launch: Create a [social media platform] ad for [product type] targeting [demographic or interest group], emphasizing [unique feature or benefit] and encouraging [specific action]. 

2. Seasonal sale: Generate a [social media platform] ad for our [season or holiday]-themed sale, highlighting [type of deal], designed to attract [specific audience] and drive [purchases or store visits]. 

3. Event promotion: Write a [social media platform] ad for [upcoming event], targeting [specific audience], by focusing on [key value of the event].  

4. Product differentiation: Create a [social media platform] ad promoting [product or service], focusing on [key differentiator], and appealing to [target audience]. 

5. Limited-time offer: Create a [social media platform] ad highlighting our [type of limited-time offers] on [product or service] urging [audience] to act quickly with [call-to-action]. 

6. Awareness campaign: Write a [social media platform] ad to raise awareness about [brand, product, or cause], targeting [specific audience] and emphasizing [key message or value proposition].  

7. User testimonials: Generate a [social media platform] ad featuring this user testimonial/review for [product or service], targeting [specific audience]: [Add user testimonial/review].

8. Upsell or cross-sell: Write a [social media platform] ad to upsell [product or service] to existing customers or cross-sell [related items], by highlighting [additional benefits or complementary features]. Target [specific audience]. 

9. Holiday campaign: Create a [social media platform] ad for our [holiday or occasion]-focused campaign, promoting [special offers or themed products], and targeting [specific audience]. The goal is to drive [engagement or sales]. 

10. Lead generation: Generate a [social media platform] ad for [product or service], targeting [specific audience], with the aim of collecting leads and emphasizing [incentive].  

2. AI copywriting prompts for Google ads 

1. Product launch: Create a Google ad for [product type], focusing on keywords like ['primary keyword'] and ['secondary keyword'], and emphasizing [key feature or value proposition]. The ad should encourage [specify action]. 

2. Service promotion: Generate a Google ad for [service], targeting keywords like ['keyword 1'], ['keyword 2'], and ['keyword 3'], while highlighting [specific benefit or differentiator]. The goal is to drive [specify action]. 

3. Special offer: Write a Google ad promoting [limited time offer], targeting keywords like ['keyword 1'] and ['keyword 2'], and emphasizing [specific discount or exclusive deal]. Include a clear [call-to-action]. 

4. Local business promotion: Create a Google ad for [local business or service], targeting location-based keywords like [specify keywords], and emphasizing [unique selling points]. 

5. Event registration: Generate a Google ad for [event], focusing on keywords like [specify keywords], highlighting [value or benefit of attending]. Encourage [specify action, like registration or sign-up]. 

6. Feature update: Write a Google ad announcing [new feature or update] for [product or service], targeting keywords like [specify keywords], while emphasizing [how it enhances the user experience]. 

7. Brand awareness: Create a Google ad to build awareness about [brand or product type and name], targeting keywords like [specify keywords], while highlighting [core values or mission]. 

8. Problem-solution ad: Generate a Google ad targeting keywords like [specify keywords], positioning [product or service] as the solution by emphasizing [key benefits or outcomes]. 

9. Holiday or seasonal campaign: Write a Google ad for our [seasonal or holiday] campaign, targeting keywords like [specify keywords]. Make sure to emphasize [special offers, limited-time products, or seasonal themes]. 

10. Competitor-based ad: Create a Google ad targeting competitor-related keywords like [specify keywords], focusing on [what sets your product or service apart] and driving [specific actions like switching or upgrading]. 

3. AI copywriting prompts for marketplace or classifieds ads 

1. Product for sale: Write a marketplace ad for [item or product type and name], emphasizing [condition, unique features, or selling points]. The ad should target [specific buyer type or demographic]. Include these details: [Add details like price, location, and availability].

2. Bundle deal: Create a marketplace ad for a [product bundle], emphasizing [value for money, included items, or special savings]. Target [specify target audience] and highlight [urgency or stock limitations]. 

3. Seasonal product push: Create a marketplace ad for [seasonal product], emphasizing [timely relevance, features, or holiday-specific appeal]. Target [specify target audience] and include details like [pricing, delivery times, or special offers]. 

4. Clearance sale item: Write a marketplace ad for [product type on clearance], focusing on [type of offer, like heavily discounted pricing, limited stock, or final sale opportunity]. Target [specify target audience]. 

5. Subscription-based product: Write an ad for a subscription-based [product or service type], focusing on [benefits of subscription]. Target [specify target audience] and include details about [plan tiers or free trials]. 

6. Service offering: Create a classified ad for [service type and name] by highlighting [key benefits or expertise] and targeting [specific audience]. Include [pricing or free consultation offers] to drive [inquiries or bookings]. 

7. Real estate listing: Generate an ad for a [property type] emphasizing [location, price, or unique features], and targeting [specific buyers or renters]. Include a [call-to-action]. 

8. Job posting: Write a job listing ad for [job role], targeting [specific qualifications or experience level], and highlighting [key perks, company culture, or growth opportunities]. Include a [call-to-action]. 

9. Event announcement: Create an ad for [event], targeting [specific audience], and highlighting [key benefits, location, or schedule]. Include [pricing or registration instructions] to drive sign-ups. 

10. Community or group promotion: Generate an ad for a [community group or initiative], emphasizing [mission, activities, or benefits of joining], and targeting [specific audience or shared interest group]. Include a [call-to-action]. 

4. AI copywriting prompts for repurposing content for ads 

1. Blog post to ad copy: Rewrite this content from a blog post on [topic] into a compelling series of [ad platform] ads, targeting [specific audience]. Include [strong call-to-action] to drive engagement. Here's the original content: [Add content]

2. Case study to ad copy: Generate content for an ad campaign from our [case study or success story], focusing on [main achievements or metrics] and targeting [potential clients]. Include [CTA]. Here's the original content: [Add content]

3. Whitepaper to ad copy: Convert our whitepaper on [topic] into a series of digital ads, emphasizing [critical findings, data points, or solutions], and encouraging [CTA]. Here's the original content: [Add content] 

4. Customer testimonial to retargeting ad: Repurpose a customer testimonial about [product or service] into a retargeting ad copy, emphasizing [positive experiences or results] and encouraging [CTA]. Here's the customer testimonial: [Add content] 

5. Social media post to ad copy: Repurpose this social media post on [topic] and adapt it into a [ad platform] ad, focusing on [engagement metrics or responses] and targeting [interested audience]. Here's the social post: [Add content] 

5. AI image prompts for ad creatives 

1. Product photo for ad: Generate product image of [product type] placed on a [specify surface type] in a [background setting], captured in a [composition style] for a product advertisement. 

2. Product comparison for ad: Generate two [product type] photos side by side. The left shows a [generic product type with neutral branding] placed on a [surface type] against a [background setting]. The right features [your product type with special features] on a [type of surface] with a [background setting]. Arrange both in a [composition style] to emphasize their features for an effective product advertisement. 

3. Product-in-use for ad: Generate a product-in-use image of [product type] that is being used by [people or person] set against a [background setting]. They are [describe specific action with the product]. The scene should have [mood and lighting details].

4. Seasonal or holiday image for ad: Generate a seasonal/holiday-theme image of [image subject] placed on a [surface type]. Add some [seasonal/holiday decoration elements], and a [background setting] that matches the [season or holiday]. Make sure the photo is arranged in a [composition style] to give it a festive or seasonal feel. 

5. Thumbnail for video ad: A photo of [image subject] set against a [background setting] in a [composition style] with [lighting and effects] to capture attention.  

Create high-converting ads with AI 

Using AI copywriting prompts is a fantastic way to kickstart your creative process. The prompts we've provided in this blog will inspire new ideas and help refine your ad messages, making sure they grab your audience's attention. And by leveraging AI for generating ad visuals, you can produce high-quality images and graphics that complement your written content.  

Typeface’s enterprise-grade AI content platform helps with both. It simplifies the process of designing multi-channel ad campaigns by using customer data to tailor content according to specific audience preferences and geographic locations.  

If you haven’t tried AI for ad copywriting, now's the perfect time to try Typeface’s AI ad generator. Try Typeface for free or schedule a demo today to find a smarter, more efficient way to enhance your ad campaigns.