Pioneering AI Image Quality: How Typeface Preserves Your Brand and Product Identity

Today’s brands face the challenge of creating high-quality, on-brand visual content efficiently and at scale. AI offers a way to skip expensive photoshoots and extensive manual editing, but marketers often struggle with looking at a blank canvas or prompt box, unsure where to begin. 

We recently introduced Visual Inspiration Studio to eliminate this blank canvas problem by starting with visual inspiration rather than prompts. Since then, many of you have asked how our technology works differently behind the scenes to deliver consistently on-brand results. 

At Typeface, we've developed a personalized approach to AI content creation that goes far beyond basic image generation. Our full range of image quality features ensures that every aspect of your visual content – from product details to realistic scenes – meets the highest standards for quality and stays true to your brand. Let's take a closer look at how it all works. 

Safeguard brand recognition with product preservation 

While generic AI image models excel at generating common objects and scenes, they often fall short when it comes to representing specific brands. Even the most well-known recognizable products and brands cannot be properly depicted by these generic models. 

At Typeface, we pioneered product preservation to ensure every product detail is accurately represented in your marketing materials – including logos, shapes, colors, and even 3D angles. 

This advanced product preservation technology is essential for maintaining brand integrity in AI-generated visuals. By accurately capturing and reproducing every nuance of your products, your brand's visual identity remains consistent and recognizable across all marketing channels. 

Place products in any scene using advanced harmonization 

Once product details are accurately preserved, the next challenge of AI photography is adding products to scenes in a way that looks natural. Earlier this year, we acquired Treat to add their advanced AI harmonization technology to bolster Typeface's rich portfolio of image quality workflows and techniques. This ensures products blend even more seamlessly into any environment. 

Unlike most image generation tools, we don’t confine you to certain conditions (e.g. only studio lighting) or rely on simple product overlays. Typeface offers robust and proprietary harmonization that maintains high quality across a wide variety of real-world settings. It can handle complex visual elements like: 

• Proper product placement   

• Casting appropriate shadows  

• Reflecting light accurately  

• Displaying proper transparency 

• Exhibiting a metallic sheen 

• Matching the colors of the scene  

Without these effects, products can look artificially pasted into scenes. This isn't just about placing a product in an image – it's about making it belong there. Here's how our image harmonization works behind-the-scenes: 

1. Custom Model Training: Simply upload 10-15 real product images in various settings, and our proprietary technology will build on foundational image models to create a custom model. 

2. Harmonization: Our trained model seamlessly integrates the product into the background, understanding material properties (like metallic highlights) and making adjustments for relighting, shadows, and more.   

The result? Products that look like they are truly part of the scene with realistic interactions with their environment. Typeface's harmonization ensures your products seamlessly blend with backgrounds no matter the complexity of the scene. This opens new visual possibilities with realistic AI photography. 

Join us on this journey 

Typeface's commitment to image quality extends beyond preservation, harmonization, and asset management. Additional features designed to elevate your visual content include Magic Prompt, multi-model innovation, and Image Styles. 

Want to see these all in action? Register for our upcoming webinar "Scale high-quality brand images with AI”. Together we can redefine what's possible in AI photography and take your brand's visual storytelling to new heights.