Demystifying AI: Bringing Trust and Actionable Insights into Your Content Workflow

As AI becomes a crucial part of content creation, the need for AI trust and transparency has never been greater. Marketers want to know how AI evaluates content in consideration of their brand, content goals, and audiences to make informed content decisions with AI. 

Typeface's Content Explainability breaks open the black box of AI, offering marketers instant feedback loops to predict and improve content performance. Marketers can see performance scores grounded in their brand and audience data as well as detailed explanations on why certain messages resonate well. 

Beyond predictions, Content Explainability transforms insights into actionable, one-click improvements, ensuring your content deeply resonates with target audiences. This helps you create and optimize content with data-driven decisions to boost marketing impact. 

Get relevant performance scores grounded in your data   

Content performance can vary depending on your specific goals and target audience. That’s why it’s not enough to just rely on generic datasets for evaluation. Our unique approach to Content Explainability provides performance scores grounded in your specific brand and audience data. This tailored process ensures that all insights are relevant to your unique brand and marketing strategy.  

This performance score is calculated by evaluating three categories equally:  

• Content Objective: How well the content aligns with your specified goals, such as engagement, brand awareness, or lead generation. 

• Audience Resonance: How effectively the content speaks to your target audience segments.  

• Channel Suitability: How well the content meets best practices for different distribution channels. 

Coming soon, we're taking our performance predictions to the next level by incorporating your historical performance data. This feature will provide even more accurate insights, furthering our commitment to content personalization. 

Learn from feedback loops on brand and audience alignment 

Beyond this overall performance score, you can view scores for specific dimensions under the “Audience” and “Brand” tabs. The brand-specific scores show you which aspects of your brand voice are evident in the content. The audience-specific scores allow you to add and compare multiple audience segments to see how well the content resonates with each of them. This helps to ensure audience relevance and brand governance at scale. 

For example, one of our customers, a Fortune 500 multinational energy provider, uses Content Explainability to optimize a high volume of blog articles for brand consistency. Here at Typeface, our marketing team used Content Explainability on a blog post to better align the content with our brand voice and tailor it to a "content marketing" audience to increase engagement. 

Unlike black box AI solutions, Typeface provides detailed explanations for its recommendations. When you hover over highlighted text, you can see why specific sentences resonate with certain brand values or audience segments. This instant feedback loop helps you continually learn and refine your content.  

Take action with one-click content optimization 

Content Explainability goes beyond analysis – it offers instant, one-click content improvements based on AI-driven insights. This feature not only saves time but also ensures that your content is continuously optimized for maximum impact. 

Proactive suggestions will appear next to your content to boost content performance. Under the “Improve” tab, you can see suggestions that range from channel-specific best practices to recommendations to increase audience engagement. 

Example suggestions include: 

• Extend the reach of a LinkedIn post based on channel-specific best practices such as tagging and mentions. 

• Start with a compelling statement in your Facebook ad that immediately captures the interest of your audience group. 

• Address the email recipient by name or group name to make it more personal. 

• Increase the impact of a blog post by improving its title and adding a clear call-to-action. 

Once your messaging is polished, Typeface's unified platform helps you directly add text, images, and video content directly within your marketing materials for efficient creation. 

Get started today 

Content Explainability is now available to all Typeface users as an ongoing part of our commitment to trust and safety with a human-in-the-loop. Start your free 30-day trial or log in to Typeface and then take the following steps: 

1. Generate copy using any template  

2. Click “Explain” on the top right of the document  

3. Under Performance, select an Objective and Audience  

4. Click “Generate Score”  

Want to learn more? Register for our upcoming webinar “Boost content performance with AI”, where we'll share a live product demo and how our customers are already using Content Explainability for better performing, on-brand content.