Introducing Content Workflow Manager: Streamline your end-to-end content and collaboration process

I was chatting with a marketing manager at a leading telecommunications company recently, and she shared a frustrating reality of her team's content workflow. After spending time creating compelling campaigns, they spend hours coordinating approvals across marketing, design, third-party vendors, and compliance, wasting hours in manual handoffs that create campaign delays. Each stakeholder’s input ensures brand consistency and legal compliance, but the process of gathering feedback and publishing approved campaigns has become a major bottleneck. 

This story might sound familiar. Campaign assets often take weeks of back-and-forth reviews with teams juggling between project management tools, spreadsheets, and messaging threads. 

That's why we're introducing our Content Workflow Manager – a collaborative hub that transforms fragmented processes into streamlined workflows where teams create, review, and activate campaigns directly in one place. By eliminating manual handoffs and integrating content creation with marketing automation, teams can speed up campaign delivery while maintaining quality control, reducing the complexity of tracking versions and approvals across disconnected tools. 

Where today’s content workflows break down 

When we talk to marketing teams about their content workflows, we consistently hear about four points of workflow fragmentation that slow down content production: 

• Disconnected approval workflows: Marketers manually update status trackers in spreadsheets and project management tools separate from where content is created. This forces teams to switch between systems during content creation and approval. 

• Manual handoffs between teams: Marketers manually notify teams about content updates and new assignments. Without automated notifications, teams miss critical feedback and tasks, leading to delayed progress and constant follow-ups. 

• Lack of visibility into approval status: When stakeholders look at a piece of content, they can't quickly confirm if it has received all necessary approvals. This leads to teams spending time double-checking reviews to avoid publishing unapproved content. 

• Manual publishing creates bottlenecks: As content volume grows, publishing approved content to your Content Management System (CMS) and Digital Asset Management (DAM) platforms becomes time-consuming. Teams waste hours manually copying content, risking errors and slowing production. 

Build connected, integrated content workflows 

Our solution brings workflow management right where content is created, eliminating the need to switch between multiple tools. Here's how we streamline your process: 

• Integrated workflow management: Typeface’s content workflows are integrated directly into your content creation environment. Build custom workflows that match your creation and approval cycles. Update status without jumping to another tool with our APIs and Workato. 

• Automated task assignments and notifications: When a content status update is made, Typeface can automatically alert the next assignee in the workflow via email or Slack. Each team member has a single source of truth for all open tasks with a "My Tasks" dashboard. Tasks flow between teams with clear ownership at every stage. 

• Real-time status tracking with complete audit trail: Stakeholders stay informed and can review a complete history of content status and assignee changes any time. The audit trail captures every status update, ensuring teams can track progress and maintain brand and legal compliance. 

• Direct publishing to your CMS and DAM: Content status updates can sync automatically across your integrated platforms. Reflect status changes in your project management tools and publishing platforms without manual updates by simple integrations. 

How it works 

Step 1: Customize your workflow 

Typeface team owners have permission to create and edit workflows. You can find Workflows under Settings from the side-bar menu. Build your workflow by editing the workflow steps to match your process. 

💡 Pro tip: You can rename, add or delete, re-order, and change the color of workflow steps as needed.

Step 2: Automate your workflow  

Automations can be added to any workflow step by clicking on 'Automation'. Here are a few automations you can try: 

• Auto-assign tasks to selected team members. Next to ‘Auto assign’, click on ‘+ Add’ and pick who you wish to assign the task to. 

• Send automated notifications to stakeholders or assignees. Next to ‘Send notifications’, click on '+ Add'. To connect your Slack account, click on ‘+ Add’ next to Slack, choose ‘Add connector’, and then select the Slack app. Enter the email recipient(s) or message channel, write your message, and then save.  

We are continuously expanding our integration capabilities through APIs and Workato. Please contact your Customer Success Manager to discuss specific integration needs.

Step 3: Start using your workflow 

Once you’ve created a workflow, your team can begin using it on any document. On the top of the document, you can toggle between the various workflow steps. You can also manually add an assignee or send a message. Click on the gear icon to see the workflow history. 

💡 Pro tip: You can create multiple content workflows and change the default workflow.

Streamline your content workflow today   

Content Workflow Manager brings workflow management right where content is created for streamlined collaboration. Marketing teams can now build custom workflows, automate notifications across tools like Slack and email, and publish content directly to their CMS and DAM—all from a single hub. By eliminating manual handoffs and jumping between tools, teams can accelerate reviews and campaign delivery. 

Contact sales for a personalized demo or join our upcoming webinar Streamline Collaboration with Content Management Workflows for a live walkthrough.