How to Use an AI Summarizer to Summarize Videos and Podcasts

Video and podcast content have become the cornerstone of modern enterprise marketing strategies, with 89% of enterprises now leveraging these formats to drive engagement and conversions. But are your videos or podcasts reaching all your potential customers? I, for instance, would love to listen to a podcast when driving to work or taking a long flight. But when I’m frantically researching for a new piece of content on a tight deadline, I would rather want to read a quick summary of a really informative podcast or a YouTube video. So would your prospects, when comparing products to get leadership buy-in for a procurement or researching for a personal purchase on a busy day. 

This is why you need to be able to share your multimedia content across various platforms and in different formats. However, this presents a critical challenge: how to efficiently transform hours of valuable insights into actionable, shareable assets that resonate with audiences across channels. That’s where AI summarizers are enabling enterprises to process, repurpose, and maximize their content investments. By automatically and effortlessly extracting key messages, data points, and strategic insights from long videos and podcasts, an AI summary writer helps marketing teams get the most out of their video and podcast content.    

What are AI summarizers?   

Who needs to use an AI summarizer for videos and podcasts?  

How is AI summarization of videos and podcasts useful?  

How to use AI summarizer to summarize videos and podcasts  

AI summarizer prompts to use for better output  

What are AI summarizers?   

AI summarizers are advanced natural language processing tools that can transform long-form text, video, and audio content into concise, structured written summaries. The AI summary generator can automatically identify key moments and messages in your video or podcast, extract valuable insights, and generate actionable summaries that align with business objectives. The AI summarization tool can maintain context and narrative flow, may be able to extract relevant statistics and quantitative data, and even capture speaker attributions and key quotes. 

Typeface offers pre-built AI summarization templates for summarizing videos, podcasts, and other web content. Marketing teams use Typeface to repurpose and summarize videos and podcasts 5 to 10x faster as compared to manually transcribing and editing. Using the AI templates, you can repurpose your YouTube videos, Vimeo content, or audio files into any type of written content tailored to your brand and audience. For instance, a real estate company could turn their property tour videos into compelling property descriptions and market insights using AI video summarizer templates. Or a SaaS marketing team could summarize a valuable thought leadership podcast with an industry expert into an engaging newsletter with the podcast summarizing template. 

Who needs to use an AI summarizer for videos and podcasts?  

An AI summarizer can be a powerful content assistant for any business unit in an enterprise, but these following teams can benefit significantly from using AI summarization tools. 

Marketing & Corporate Communications teams 

Marketing and Corporate Communications teams can leverage an AI summarizing tool for videos and podcasts to repurpose high-value video and audio content into a variety of content formats, such as: 

• Transform webinar recordings into LinkedIn articles 

• Create social media snippets from long-form video content 

• Generate executive summary decks from comprehensive presentations 

• Convert industry conference keynotes into blog posts 

• Create long-form articles from thought leadership videos 

• Generate video meta descriptions and content tags automatically 

• Develop SEO-optimized content from industry event recordings 

Sales & Business Development teams 

Sales and Business Development teams can also leverage AI summarization to generate instant video summaries for sales enablement and customer self-serve content from existing demos and tutorials. Some examples of this include: 

• Convert product demos into concise sales collateral  

• Develop customer-facing content from technical presentations 

• Build competitive battle cards from industry event recordings or competitor YouTube videos and podcasts 

• Generate customer persona insights and training material from customer interview videos 

Knowledge Management teams 

Knowledge Management teams also have a major use case for content creation and an AI summarizing tool can bring a huge productivity boost in this area. Some common applications of an AI summary writer in knowledge management could be: 

• Convert complex training videos into structured learning modules 

• Create searchable, indexed knowledge bases 

• Transform webinars and tutorials into comprehensive reference materials 

• Systematically catalog training video insights 

• Develop comprehensive onboarding resources from product demos and how-to videos 

How is AI summarization of videos and podcasts useful?  

By using AI to summarize videos and podcasts, marketing teams can: 

• Noticeably improve content accessibility, creating easily searchable and consumable resources that drive engagement across multiple channels 

• Expand content reach by efficiently repurposing video and audio materials into blogs, social media updates, and marketing collateral 

• Accelerate market intelligence gathering by automatically extracting key insights from customer testimonials, industry expert panels, and competitive presentations 

• Optimize resource allocation by reducing manual transcription and content creation time, enabling marketing teams to process and leverage vast amounts of multimedia content with speed and efficiency 

How to use AI summarizer to summarize videos and podcasts  

Audience's attention spans have been consistently shrinking over the past years, with Gen Z having an average attention span of 1.3 seconds for marketing campaigns, according to reports. Marketers have to take on the challenge of earning their attention instantly. AI-generated summaries and quick insights are helping marketers cater to this section of the audience that wouldn’t click on a long video or read a detailed blog post. Here's how enterprise marketers are using AI summary generator templates to instantly summarize videos and podcasts to create a variety of bite-sized written content. 

AI summary generator for YouTube videos 

For enterprise marketing teams, YouTube represents a strategic content asset—often involving significant time and resource investments. AI summarization transforms these video assets from single-use resources into dynamic, multi-channel marketing assets. By intelligently extracting key insights, marketers can now efficiently repurpose video content across platforms, dramatically extending content lifecycle, maximizing ROI, and delivering targeted messaging to diverse audience segments. 

Typeface's YouTube Blend template is a go-to tool for marketers seeking to turn their videos into summaries, social media posts, emails or other text formats. To summarize a video using this AI template, you can either pick one of the pre-set goals or specify an alternate goal. For instance, we wanted to generate a quick summary of a highly technical video for a general audience with limited knowledge of the subject matter. 

Then add your YouTube video URL and generate. We used this video: Discover SpaceLogic Automation Server V3 Premium in 60 seconds | Schneider Electric 

Here is the output we got.  

Similarly, you can summarize or repurpose your Vimeo content too using the Vimeo Blend template. Using Typeface's AI templates with saved Brand Kits and Audience Profiles, you can generate text content that precisely aligns with your brand voice and target audience specifications. 

A critical advantage of AI-powered video summarization with Typeface is the ability to generate content across multiple languages. For global businesses operating in diverse markets, this capability enables seamless campaign scaling by creating market-specific video descriptions, summaries, and repurposed content that resonates with regional audience segments. 

AI summarizer for generating podcast summaries 

Your company's podcasts are a goldmine of insights and brand stories. A single executive podcast episode contains multiple shareable insights that could be transformed into targeted content across LinkedIn, company blogs, email newsletters, and social media channels, but they're often trapped in a single channel, quickly forgotten. AI summarization changes that. By transforming hour-long conversations with industry experts into shareable snippets for LinkedIn, or an in-depth thought leadership podcast by your CEO into a short blog, your marketing team can now extend the life of every podcast episode. This means more visibility, broader reach, and smarter content strategy — all without adding extra workload. 

Many enterprise marketing teams are able to achieve this with Typeface's Podcast Blend template. This AI template works the same way as the YouTube and Vimeo Blend templates, where you can choose your goal, share the podcast URL, select the podcast episode you want to summarize, and generate. 

AI summary generator for meeting recordings 

Enterprises can leverage Typeface's Meeting Blend template to transform meeting recordings into strategic internal communication assets. By uploading video or audio recordings of critical discussions — such as strategy sessions, product reviews, or client debriefs — teams can automatically generate comprehensive, concise summaries that capture key discussion points, action items, and strategic insights.  

This will not only save hours of manual notetaking but will also help you create a searchable, shareable record of important conversations, enabling better knowledge retention, improved team alignment, and more efficient internal communication workflows.  

AI summarizer prompts to use for better output  

If you are defining your specific goals when summarizing a video or podcast using our AI templates, the prompt you use plays a critical role in the quality of the output. To ensure that the AI-generated video transcripts or podcast summaries are aligned with your brand's style and tailored to the right channels, your prompt must be customized well. Some key prompt writing tips to keep in mind are these: 

• Define the content angle, such as "promotional", "educational", "X key takeaways", "X best quotes", and so on, to ensure the AI understands the tone of the message 

• Specify the channel on which you would like to post the summary, such as LinkedIn, Twitter, email newsletter, or YouTube video description. This allows the AI to format the summary in a way that best fits the channel. 

• If there are specific key topics within the video or podcast that you want the summary to be focused on, mention it in your prompts. 

• Specify the format you would like for your summary, such as bullet points or paragraphs. 

Here are a few examples of AI summary generation prompts to give you a clear idea of what good prompts should like: 

• Summarize the video into a promotional Facebook post 

• Summarize the 5 key takeaways from this video for a Twitter thread 

• Summarize this how-to video into a step-by-step guide for a blog 

• Summarize this product explainer video into a list of FAQs for potential customers 

• Summarize this podcast into an email newsletter on [key topic from podcast episode] 

• Summarize this video with a bullet list of key takeaways for a webinar recap email 

• Summarize into a single paragraph not more than 200 words for a webinar landing page 

We tried some of these prompts for the same video on the YouTube Blend template and here are the results it gave us. 

Video: What is Typeface and How It Works 

Prompt: Summarize the 5 key takeaways from this video for a Twitter thread 

Prompt: Summarize this product explainer video into a list of FAQs for potential customers  

Supercharge your content strategy with AI summarization 

 As competition for audience attention intensifies, AI summarization emerges as a critical technology for enterprise marketers. By intelligently distilling hours of video and podcast content, marketing teams can now convert passive content consumption into active audience engagement. The future of content marketing isn't about creating more—it's about making every piece of content work harder, smarter, and faster. This is where an AI summarizer can help you achieve better results by instantly repurposing any content into digestible, shareable snippets for various channels. 

Want to experience the transformative impact of AI on summarizing and repurposing content? Get a demo of Typeface or start free today and witness productivity boost like never before.