Content Repurposing with AI: 5 Ways to Repurpose Your Content for Maximum Impact

Creating impactful content is an investment. You've spent days crafting that perfect e-book or report, but why stop there? You could significantly amplify its reach by turning it into a series of blog posts or social media posts. Or let's say you've uploaded a very informative webinar on YouTube. If you let it just sit there, you're limiting its reach to just the audience on one platform, when you could distribute it on so many other channels in different formats. This is where content repurposing steps in. Adding repurposing to your content strategy can not only enhance your content's reach but also ensure a content pipeline filled to the brim without having to create fresh pieces every time. The Semrush 2023 State of Content Marketing report shows that 42% of marketers witnessed content marketing success by updating and repurposing existing content.  

By transforming a single piece of content into various formats like blog posts, social media posts, or newsletters, you can engage with diverse audiences across multiple channels. But often marketing teams have to let go of this tremendous opportunity due to lack of time and resources. There is already a lot of fresh content to create and spinning existing content into different formats doesn't seem feasible. Generative AI can, however, make this a lot simpler. Content repurposing with AI can cut down hours of work into minutes, leaving your team with more time to spend on strategic tasks.  

Let's take a closer look at how AI content repurposing can support and elevate your content marketing strategy at no extra cost or effort.  

What is content repurposing?

What is the role of AI in content repurposing?

5 ways to use AI content repurposing for maximum impact

1. Repurposing blog content into social media posts

2. Repurposing e-books or whitepapers into blog posts

3. Repurposing YouTube videos into social media content and blog posts

4. Repurposing podcasts into newsletters and social media posts

5. Summarizing long form content for different use cases

Best practices for effective AI content repurposing

What is content repurposing? 

Content repurposing involves taking a high-value piece of content and adapting it for various platforms, allowing you to extend its reach and lifespan. Imagine a single blog post that you've poured your heart into. With repurposing, it doesn’t just sit idle on your site — it transforms into engaging social media snippets, informative newsletters, or even a downloadable guide that keeps your audience coming back for more. 

Why is content repurposing so crucial? Well, audiences today are diverse and scattered across different platforms with different preferences when it comes to content consumption. Some people might prefer watching a quick, informative video while others might skim a detailed report for practical tips and industry insights. Repurposing allows you to reach these different segments by presenting the same resourceful content in formats they enjoy, ensuring your message is heard far and wide. 

What is the role of AI in content repurposing? 

AI content repurposing can save you tremendous amounts of time and effort in your content marketing processes. By automatically generating engaging content in different formats from a singular piece of existing content, AI content repurposing allows you to get your content to market faster and maximize returns.  

On Typeface, you will find several AI templates to help you repurpose anything, from a document to a podcast, into written content of your choice. The AI content repurposing templates on the platform are easy to use, giving you high-quality content all from your original piece. 

AI can analyze the content to extract key points and rewrite in your chosen format, while ensuring that the message remains intact. You can also save your brand kit on Typeface and apply your brand voice and visual style to ensure all generated content is on-brand. This way AI not only brings down the time and energy spent on manual repurposing but also helps maintain a consistent tone and brand identity across different channels. 

5 ways to use AI content repurposing for maximum impact 

To help you make the most of AI content repurposing in your enterprise marketing strategy, here are some great ways to transform existing content into different formats quickly and easily. 

1. Repurposing blog content into social media posts 

Blogs are a treasure trove of content waiting to be untapped. It is common to promote blogs on social media as a single post or a series of posts, but creating these posts manually is only added work. With the help of AI content repurposing, however, you can quickly distill the key messages from a blog post into compelling nuggets of information for social media.  

For this, you can use the "Web Blend" template on Typeface. To begin with, you need to choose a goal such as rewriting into a social media post or a newsletter, or you can define a goal of your choice. In this case, we want to turn a blog post into a social media post, so we choose the relevant goal on the template.  

Next, you can add one or multiple blog URLs that you want to rewrite into a social media post and click generate.  

For a step-by-step guide, check out our post on how to use an AI template for repurposing web content. Typeface analyzes the content from the URL provided and turns it into an engaging social media post optimized for your specified channel of choice. 

Imagine how much faster you can create social media content or email newsletters from all your existing blog posts or a series of posts such as a Twitter thread for every new blog post that you publish. 

Two powerful features in Typeface help you further personalize content while maintaining efficiency: Voices and Audiences. 

Voices learns and replicates your unique communication styles across different channels and content types. By analyzing your existing high-performing content, it captures the distinct writing patterns of specific authors or channels—whether that's your CEO's LinkedIn voice or your brand's Instagram personality. This complements your saved Tones and Values in your Typeface Brand Kit. 

Audiences lets you define and store detailed audience segments, which can be imported from your CDP or created manually. These profiles then shape every piece of content generated, automatically adjusting tone, visuals, and messaging to resonate with each specific group you're targeting. 

2. Repurposing e-books or whitepapers into blog posts 

Long-form content such as whitepapers, e-books, or lengthy reports are extremely valuable, but a reader needs time to delve into them. Also, these long-form content formats often stay hidden behind a form as gated content, which is undoubtedly a great way to capture leads but limits the reach of the content. You could make such content more accessible to a wider audience by turning them into a single or a series of blog posts. With AI content repurposing, you won't have to spend time creating these blogs from scratch. 

Use the "Document Transform" template of Typeface for this. With Document Transform, you can upload your content as a document or PDF or add the URL of your existing content. The AI will identify the most important parts of the e-book or whitepaper and rewrite it as a standalone blog post with relevant sections and subheadings. It can summarize the content for easier consumption while making sure that the essence of the content is not lost. It can even pull out relevant data and figures from your content and structure the content to make it more presentable and impactful as a blog post.  

Not everyone has the time to dive into a full report or whitepaper but turning it into short-form content or quick reads as a blog post or social media posts can spark curiosity and drive more traffic to the original document. 

3. Repurposing YouTube videos into social media content and blog posts 

Long-form videos and webinars are often brimming with valuable content. You can significantly improve the performance of such a YouTube video by promoting it on social. Or you could turn your YouTube video into a comprehensive blog post to cater to a broader audience on a different medium. If every long-form YouTube video you publish could be turned into a blog post, imagine how much content you would have in your funnel without any added effort.  

Check out this step-by-step guide on how to repurpose videos as written content like social media posts, blog posts, newsletters, and other formats using the "YouTube Blend" template on Typeface.  You can also repurpose your Vimeo content using the "Vimeo Blend" template on Typeface which works similarly. 

Pick your goal, add the YouTube video URL, and click generate to get the written content in your desired format.  

However, make sure that the video you provide has a transcript for the AI to be able to repurpose it. Videos without transcripts are difficult to repurpose for this tool as it works on AI-powered Speech-to-Text (STT) technology.

4. Repurposing podcasts into newsletters and social media posts 

Your podcast episodes contain dozens of valuable moments that deserve to be shared beyond audio platforms. Whether you've invested in creating your own podcast or secured a guest spot on an industry show, those 30-60 minutes of conversation hold countless opportunities for engagement across channels.  

Using the “Podcast Blend” template, Typeface helps you unlock the full value of each episode by transforming key soundbites into engaging content for every platform. Upload your podcast audio or link, and Typeface identifies the most compelling moments—whether they're insightful quotes, surprising statistics, or powerful predictions. These clips can then become LinkedIn posts that showcase thought leadership, Instagram carousels that break down complex topics, or newsletter highlights that drive listeners to the full episode. 

Let's say you have an amazing podcast discussing the "Future of Green Energy" with a subject matter expert. You could turn this into an engaging newsletter sharing the key insights from the podcast and directing your newsletter subscribers to your podcast at the same time. Or create quick bites for social media from your podcast content. 

5. Summarizing long form content for different use cases 

Long-form content, whether it's a detailed guide, a research paper, or a lengthy video, can be overwhelming for many. Let's consider a real-world scenario. You've asked your team to write an 800-word blog post on the state of content marketing, and share a detailed research report you found online to help them gather some key insights on the topic. The research report, however, is 50 pages long and your team has one day to complete the blog post. Would they be able to read through it all? Probably not. But if they could generate a quick summary of the report, they can still get a complete overview of what it says with some key facts and figures.  

This is something that AI content repurposing tools can help with. Use the "Summarize" template on Typeface to generate summaries of any web page, video, document, blog post or other long form content.  

The AI summarizer is great at extracting essential nuggets of information from the original content and turning them into comprehensive summaries. Here's a summary of a detailed blog post that we generated using Typeface. The summary is neatly structured, and all the key points are listed as bullets for easy reading. 

Such summaries could also be used for a high-level presentation, a quick-reference infographic, or a short-form piece for platforms like Instagram or LinkedIn.  

Best practices for effective AI content repurposing 

To achieve impactful results through AI repurposing, here are some quick tips that might help: 

• Identifying valuable content assets: Choose high-performing content for repurposing. Content that is already driving engagement on one channel is more likely to appeal to audiences on other platforms, making repurposing worthwhile. 

• Defining clear repurposing goals: Set specific objectives for each piece of content to determine the format and audience focus. This will also help you measure the success of your content repurposing strategy once it is set in motion. 

• Personalizing content for different platforms: Tailor repurposed content to align with platform-specific user behavior. It is best to review and refine the AI repurposed content to better align it with the platform and audience’s preferences. 

• Regularly updating and refreshing repurposed content: Keep your content fresh by leveraging AI for timely updates. Reflecting the latest trends and developments in your content on all channels helps your brand stay relevant. 

Breathe new life into your content with AI content repurposing 

Content repurposing is a must-have for any content strategy. By smartly recycling high-performing content, you can stretch your resources further and connect with a wider audience without any additional investments. The key is to tailor content to fit the audience preferences on each platform, ensuring it remains fresh and engaging and AI content repurposing tools can do a great job at this. 

Want to know how AI can help you transform your content marketing strategy? Start free today or get a demo of Typeface to experience what personalized AI content creation and marketing looks like.