Content Repurposing with AI - 5 Ways to Repurpose Content

Content repurposing is extremely common among marketers. Though most marketers do repurpose content, many feel they should be doing more of it.

The numbers reveal why: While 37% of B2B marketers identify content repurposing as a challenge, they're simultaneously struggling with creating enough content (39%), reaching the right audience (40%), and maintaining consistency (42%).

To add to this, 55% find it difficult to create content that drives conversions, and it's clear why repurposing — despite its many benefits — often falls by the wayside.

The good news? AI can help and it already is.

In this post, we explain the five ways to repurpose content using AI in your brand’s style.

What is content repurposing?

Content repurposing means reusing your most successful content in new ways to reach more people across different platforms.

That detailed blog post you've poured your heart into? With repurposing, it doesn’t just sit idle on your site but transforms into engaging social media snippets, informative newsletters, or a downloadable guide that keeps your audience coming back for more.

Why repurpose content?

Reason 1: Increases content discoverability

When you repurpose a blog into social posts and link back, you're creating additional touchpoints with your audience. This can lead to more shares, engagement, and potentially earn backlinks from those who discover your content.

Reason 2: Meets audiences where they already are

Not everyone reads blogs. Some prefer video, others like quick social posts, and many want email summaries. Repurposing ensures your message reaches people in their preferred format and platform.

Reason 3: Reduces content creation costs

Creating net-new content requires significant investment in research, writing, design, and review. Repurposing multiplies the value of the work you've already done — one comprehensive piece can be transformed into multiple formats without starting from scratch each time.

Additional benefits:

→ Reinforces key messages through repetition

→ Strengthens brand recognition

→ Provides a testing ground for messaging across channels

What is the role of AI in content repurposing?

AI repurposing can save you hours of manual effort in adapting and distributing timely, evergreen, or high-performing content across channels.

How it works with Typeface

In Typeface, you can prompt AI marketing agents to generate different types of content via simple workflows.

The AI agents need access to your content library to repurpose effectively. They also need your audience data to personalize content.

Connect your digital asset management (DAM) system to Typeface to import your knowledge assets (blogs, whitepapers, documents), visual assets (images, logos, graphics), and templates (ad layouts, email designs). This creates a centralized Brand Hub that AI can draw from to generate on-brand content.

Connect your customer data platform (CDP) or customer relationship management system (CRM) to Typeface to import audience segments. You can even create segments manually.

Train Typeface AI in your brand voice, channel-specific tones, CEO/CMO voice, and visual styles to create your Brand Kit, the single source of truth about your brand identity. Apply it during AI generations to maintain a cohesive brand style across all your content.

Start repurposing content in Spaces, a collaborative canvas to create end-to-end campaigns.

Add a simple prompt in the chat box. For example: Repurpose this blog post into a LinkedIn post, X thread, and Instagram post.

The AI will ask for more context like word/character count, image assets, video assets, product assets, target audience, and language.

Provide the contextual information and select your Brand Kit to apply your brand voice. Generate the content.

Review it, adding your insights and enhancing as needed. Use the in-line editor for quick corrections.

5 ways to use AI content repurposing for maximum impact

To help you make the most of AI content repurposing in your enterprise marketing strategy, here are some great ways to transform existing content into different formats quickly and easily.

Blogs are a treasure trove of content waiting to be untapped. It is common to promote blogs on social media as a single post or a series of posts, but creating these posts manually is only added work. With the help of AI content repurposing, however, you can quickly distill the key messages from a blog post into compelling nuggets of information for social media.

Try this: Use Video Agent to share video moments and snippets that complement your written content

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2. Repurpose e-books or whitepapers into blog posts

Long-form content such as whitepapers, e-books, or lengthy reports are extremely valuable, but a reader needs time to delve into them. Also, these long-form content formats often stay hidden behind a form as gated content, which is undoubtedly a great way to capture leads but limits the reach of the content. You could make such content more accessible to a wider audience by turning them into a single or a series of blog posts. With AI content repurposing, you won't have to spend time creating these blogs from scratch.

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Long-form videos and webinars are often brimming with valuable content. You can significantly improve the performance of such a YouTube video by promoting it on social. Or you could turn your YouTube video into a comprehensive blog post to cater to a broader audience on a different medium. If every long-form YouTube video you publish could be turned into a blog post, imagine how much content you would have in your funnel without any added effort.

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Your podcast episodes contain dozens of valuable moments that deserve to be shared beyond audio platforms. Whether you've invested in creating your own podcast or secured a guest spot on an industry show, those 30-60 minutes of conversation hold countless opportunities for engagement across channels.

Typeface helps you unlock the full value of each episode by transforming key soundbites into engaging content for every platform. Upload your podcast audio or link, and Typeface identifies the most compelling moments — whether they're insightful quotes, surprising statistics, or powerful predictions. These clips can then become LinkedIn posts that showcase thought leadership or newsletters highlighting your month’s blog posts and company highlights or podcast bites that drive listeners to the full episode.

5. Summarize long form content for different use cases

You've asked your team to write an 800-word blog post on the state of content marketing, and shared a detailed research report you found online to help them gather some key insights on the topic. The research report, however, is 50 pages long and your team has a day or two to complete the blog post. Would they be able to read through it all? Probably not. But if they could generate a quick summary of the report, they can still get a complete overview of what it says with some key facts and figures.

This is something that AI content repurposing tools can help with. In Typeface, you can generate summaries of any web page, video, document, blog post or other long form content.

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What content should you repurpose first?

Priority 1 (Do first):

High-performing content (top 20% by engagement)

Evergreen topics that stay relevant

Content with strong ROI potential

How to identify Priority 1 content:

Pull your analytics: Which posts have the highest engagement?

Check search rankings: Which pages drive the most organic traffic?

Review social metrics: Which posts got the most shares/comments?

Ask sales: Which content helps close deals?

Priority 2 (Do next):

New content on trending topics

Seasonal content approaching peak time

Content gaps in certain channels

Priority 3 (Do later):

Low-performing content (unless you can improve it)

Highly time-sensitive content that's outdated

Content that requires major rework

Some examples to try using AI

Blog post → LinkedIn post

- Extract the key insight or statistic

- Rewrite in a first-person, conversational tone

- Add a personal story or perspective

- Include 3-5 relevant hashtags

- Ideal length: 150-300 words

- Include a link to the full blog post

Blog post → Instagram carousel

- Break into 5-7 key points

- Create visual slides (one point per slide)

- Use engaging headlines

- Keep text minimal and readable on mobile

- End with a CTA (link in bio)

- Start with a compelling subject line

- Write a 2-3 sentence intro explaining why this matters

- Use clear section headers for scannability

- Include visuals to break up text

- End with specific next step

- Ideal length: 400-800 words

YouTube video → Twitter thread

- Transcribe key moments from the video

- Create 8-12 tweet thread covering highlights

- Lead with the most compelling insight

- Include timestamps back to the video

- Add relevant hashtags

- Pin the thread and link from video description

Webinar → Blog post series

- Break into 3-5 themed posts based on sections

- Use actual quotes from speakers

- Include screenshots or key slides

- Link between posts in the series

- Embed video clips where relevant

Turn one piece of content into dozens

Creating engaging content for multiple channels will always require strategy and creativity. But the tedious work of reformatting, rewriting, and adapting that same content over and over? That's exactly what AI content repurposing tools were built to handle.

With Typeface, that one piece of cornerstone content becomes the foundation for weeks of social posts, email campaigns, and video clips. Your team stops playing catch-up and starts getting ahead.

Try Typeface for yourself and see how AI content repurposing can turn your biggest content challenges into your competitive advantage. Get a demo today!

Content Repurposing FAQs

1. How often should you repurpose content?

A quarterly cadence works well. Every three months, review your analytics to identify top performers and repurpose them across platforms. Update evergreen content multiple times across platforms annually. When repurposing, prioritize timely content while it's still relevant.

2. Which content types work best for repurposing?

Repurposing lends itself naturally to long-form content like webinars, whitepapers, comprehensive guides, case studies, and research reports. They contain enough substance to create multiple shorter pieces.

3. Do I need to disclose that content is repurposed?

No, repurposing content means adapting it strategically — verifying it's still relevant, updating evergreen pieces with fresh insights, and transforming it into different formats to meet varying audience preferences (reading blog posts, watching videos, receiving newsletter content).

4. How do you avoid duplicate content penalties from Google?

Repurposing does not create duplicate content because you’re not making exact copies. You’re changing the format (blog post to podcast script), adjusting the length, adapting the context (formal whitepaper tone to conversational LinkedIn tone), and publishing on different platforms.

As the adapted variations vary substantially from the original, Goole doesn’t see them as duplicates. That said, to stay safe, follow these best practices:

Link back social media posts to your original content rather than copying paragraphs verbatim.

Don’t just change a few words. Adapt content to each platform and audience, add fresh perspectives, the latest statistics, and new captions.

If publishing similar guest blogs on multiple websites, use canonical tags to tell Google which version is the “original”.

5. How do you track the ROI of repurposed content?

Repurposing is a strategic process and its success is linked to these key metrics:

- Traffic driven by each repurposed piece

- Engagement rates compared to the original

- Conversion rates (if applicable)

- Time saved on creating new content

Content Repurposing with AI: 5 Ways to Repurpose Your Content for Maximum Impact