50+ AI Image Prompts That Actually Work for Marketing Campaigns

Creating compelling marketing visuals with AI is all about the right prompts. After testing hundreds of variations across real campaigns, we've uncovered specific strategies that produce high-quality, on-brand images. Whether you need product photography, lifestyle scenes, or campaign visuals, these tested prompts help you generate images that resonate with your audience. 

We've organized these prompts based on common marketing needs, with clear guidance on how to adapt each one for your brand and campaign goals. Each template includes the core prompt structure, style variations, and examples of how successful marketing teams are using them today. Skip the experimentation—these prompts are ready to help you create professional marketing visuals in minutes. 

What are AI image generators?  

How to write good AI image prompts? 

AI image prompts for marketing creatives 

• AI Image prompts for blogs 

• AI image prompts for digital ads 

• AI image prompts for social media  

• AI image prompts for product marketing  

• AI image prompts for website graphics  

• AI image prompts for emails  

• AI image prompts for branding  

• AI image prompts for other marketing creatives 

Benefits of using AI for marketing creatives   

What are AI image generators? 

AI image generators are tools that use artificial intelligence to create images from text prompts or content templates. These tools can generate a wide range of visuals, from photorealistic images of products to abstract art, based on the parameters set by the user. The core functionality lies in their ability to interpret and render detailed images quickly and accurately. Typeface offers a few different approaches to creating marketing visuals with AI, each designed for different needs and workflows. 

Our Image Studio gives you complete creative control over your visuals. Think of it as your digital photography studio—you can stage products, add props, adjust lighting, and fine-tune your prompt. Marketing teams use it to create everything from display ads and social posts to banner ads to product photography for eCommerce sites. The studio supports standard marketing formats and lets you add graphical elements and brand assets to ensure every image aligns with your visual identity. 

For teams looking for creative inspiration, our Visual Inspiration Studio offers a different starting point. Instead of beginning with a blank canvas, browse through thousands of curated images across industries, products, and campaign types. Each image serves as a springboard—select one you like, then customize it with your products, brand elements, and styling. You can also upload your own reference images and let the AI generate variations that match your aesthetic. 

Both workflows are built for marketers, not AI experts or designers. You don't need to master complex prompts or technical tools—just share your vision, and the AI helps bring it to life. 

If you prefer to start with prompts, we've compiled a list of prompts, so you can get inspired. 

How to write good AI image prompts? 

An AI image prompt is a brief set of guidelines that describes the creative you want the AI to generate. The more detailed your description, the easier it is to capture the specific elements you require in the AI-generated image.  

A well-crafted AI image prompt typically consists of four key elements:  

• The image type: The kind of image you're looking to create, like an illustration, photo, product short, or anything else 

• The subject: The primary focus of the image, like a person, product, object, animal, etc. 

• The background setting: Describes what's happening or what environment is depicted behind the main subject of the image, like city streets, forest, etc. 

• The style: The artistic approach or visual tone required, like hyper-realistic, natural lighting, warm tones, etc. 

Here’s what this AI image prompt will look like -  

A [image type] of [subject] in [background setting], [composition style]. 

Tips for writing better AI image prompts 

1. Be specific: Clearly explaining what you envision in your mind will help the AI understand and produce images that match your expectations more closely. 

2. Use descriptive language: Employing descriptive language is key to achieving the desired outcome. Include details like colors, textures, and settings in the AI image generator prompts to get images that closely align with your creative vision. 

3. Experiment with different composition styles: Try experimenting with a variety of art styles or photographic techniques to help the AI produce more tailored and aesthetically pleasing results. 

4. Iterate: Refine your prompts based on the output for better accuracy in subsequent attempts. Or simply use the Magic Prompts option to let AI do it for you.  

Here’s a great resource on how to write good AI image prompts.  

Pro tip - When generating images, AI focuses more on the first few words. So, using this prompt structure, you can prioritize the image type and subject over the background and image style. 

With that, let’s move on to the AI image prompt examples.  

AI image prompts for marketing creatives 

Using the right AI image generation prompts to create high-quality visuals can make or break a marketing campaign's success. To help you in your creative journey, here are some AI image prompt templates for different types of marketing creatives.  

AI Image prompts for blogs 

1. Featured image: An [illustration/photo/product shot] for a featured image for a post about [blog topic] in [composition style]. The illustration/photo/product shot should be set in [background scene]. 

2. Custom illustration: An illustration for a blog post on [image theme] in [composition style]. The illustration should be set in [background scene]. 

3. Header image: An [illustration/photo/product shot] for a blog header with [image subject] in [background scene], [composition style]. The illustration/photo/product shot is for a blog about [blog topic]. 

4. Product image: A product photo of [product type] on a [surface type] in a [studio setting], [composition style]. This product photo is for a [product comparison article/product review article/other product marketing blog]. 

5. Quote image: An [illustration/photo/product shot] in [composition style], [background scene] for a quote I want to add to my blog post. 

6. Explainer Graphic: An illustration designed to visually explain [topic or concept] for a blog post. The graphic should feature [key elements] in [composition style] and be set against a [background scene] to clearly convey information. The design should be easy to understand and visually engaging, with enough space for brief text descriptions. 

💡 Try these AI image prompts on Typeface. Here’s what it looks like:  

And here’s a variation with Magic Prompts enabled: 

 AI image prompts for digital ads 

1. Product image: A product photo of [product type] on a [surface type] in a [studio setting], [composition style] for a product ad.  

2. Product comparison image: Side-by-side product photos of two [product type]. On the left, a photo of [generic product with neutral branding] on a [surface type] in a [studio setting]. On the right, a photo of [your product] on a [surface type] in a [background as the studio setting]. Both products are arranged in a [composition style] that highlights their features for comparison in a product ad. 

3. Product-in-use image: A product photo of [product type] being used by [person] in a [background scene, location, or environment], showing [specific action or interaction with the product]. The setting has [lighting or mood details] to emphasize real-life use in a product ad. 

4. Seasonal or holiday-themed image: A product photo of [product type] on a [surface type] with [seasonal/holiday decor elements, e.g., autumn leaves, Christmas ornaments], in a [background as the studio or outdoor setting] reflecting the [season/holiday]. The photo should be in [composition style] to evoke a festive or seasonal atmosphere. 

5. Thumbnail image for video ad: A photo of [image subject] set against a [background setting] in [composition style] with [lighting type, e.g., dramatic lighting, bright and inviting] to capture attention. 

6. CTA button for ad: An [illustration/photo] designed for a CTA button in a social media ad, with a [button shape] in [button color]. The design is in [composition style] to make it stand out in the ad. Ample space is left around the button to ensure it is visually prominent and clickable. 

💡 Try these AI image prompts on Typeface. Here’s what it looks like: 

And here’s a variation with Magic Prompts enabled: 

 AI image prompts for social media 

1. Business page profile image: A [photo/illustration] of [image subject] centered against a [background scene]. The photo is in [composition style] and the subject is prominent to ensure visibility in small profile image formats on social media. 

2. Holiday/seasonal-themed image: A festive [photo/illustration] of [product type] set against a [holiday/seasonal background] in [composition style] to capture the holiday spirit. 

3. Product promotion post image: A product photo of [product type] for social, placed against a [background setting] in [composition style]. Leave space on [right/left/top/bottom] for a text overlay. 

4. Contest or giveaway post image: A photo of [product type] against [background setting] in [composition style], with a neatly arranged set of [type of items] in the background for a giveaway bundle.  

5. Video thumbnail image: A [illustration/photo/product shot] of [image subject], against a [background setting] in [composition style] for a video thumbnail. Leave space on [right/left/top/bottom] for a text overlay. 

6. Teaser Image: An [illustration/photo/product shot] featuring a hint of [product type or event subject], partially revealed against a [background setting] in [composition style]. The image should create curiosity, with room on [right/left/top/bottom] for a text overlay to hint at an upcoming reveal. 

7. Call to Action Image: An eye-catching [photo/illustration] of [product type or service feature], placed prominently against a [background setting] in [composition style]. Include ample negative space on [right/left/top/bottom] for a bold CTA text overlay, designed to drive engagement. 

💡 Try these AI image prompts on Typeface. Here’s what it looks like: 

And here’s a variation with Magic Prompts enabled: 

AI image prompts for product marketing  

1. Product flat lay: A product photo of [product type] arranged on a [surface type]. The background has [specific color or texture], and the image is in [composition style], with ample negative space for text overlay.  

2. Product close-up image: A close-up product photo of [product type] on a [surface type], with [background setting], in [composition style] for an eye-catching product detail shot. 

3. Product-in-use image: A product photo showcasing [product type] in use, with [person] demonstrating its functionality or purpose in a [background setting]. The image is shot in [composition style] to capture [specific quality, e.g., ease of use, comfort, performance]. 

4. Holiday/seasonal product shot: A product shot of [product type] set against a [seasonal/holiday-themed background]. The product is styled with [types of props]. 

5. Influencer-style product feature: A product photo of [product type] in [background setting], shown with [person] interacting with it. The image is in [composition style]. 

6. Action shot: An action shot of [product type] in use, highlighting [dynamic aspect, e.g., movement, durability, comfort] in a [background setting], in [composition style]. 

7. Lifestyle photo: A product photo featuring [product type] in a [background setting] that reflects [lifestyle theme]. The composition style is [composition style], with [props or people interacting with the product]. 

💡 Try these AI image prompts on Typeface. Here’s what it looks like: 

And here’s a variation with Magic Prompts enabled: 

AI image prompts for website graphics 

1. Website hero image: An [illustration/photo/product shot] for a hero image for a website showcasing [image subject] in [background scene], [composition style].  

2. Website logo: An illustration for a logo design for a website, featuring [image subject] in [composition style] with [color palette,] and [symbol or shape, e.g., abstract icon, geometric shape] to represent the brand.  

3. Custom illustrations for webpage: An illustration for a webpage, featuring [theme] in [composition style]. The illustration should be set in [background scene].  

4. Product image for a webpage: A product photo for a webpage, showcasing [product] on a [surface type] with a [background setting] in [composition style]. The photo should be visually appealing for online shoppers. 

5. Landing page CTA banner: An [illustration/photo/product shot] for a landing page banner image with [image subject] against a [background setting] design in [composition style]. The banner should draw attention to the CTA. 

6. CTA Button Design: An illustration/design concept for a CTA button on a website in a [color palette] with [button shape, e.g., rounded, rectangular] and [accent elements, e.g., icon, gradient, shadow]. 

💡 Try these AI image prompts on Typeface. Here’s what it looks like:  

And here’s a variation with Magic Prompts enabled: 

AI image prompts for emails 

1. Feature image: An [illustration/photo/product shot] for a promotional email feature image showcasing [product, service, or theme] in [composition style]. The illustration/photo/product shot should be set in [background scene].  

2. Email header/footer banner: An [illustration/photo/product shot] for an email header/footer banner featuring [image subject] in [background setting] that sets the tone for the email content.  

3. Seasonal/holiday promotion image: An [illustration/photo/product shot] for promotional email, showcasing [image subject] with [holiday/seasonal festive elements] in [composition style] to create a festive, celebratory atmosphere that aligns with the theme. 

4. Product teaser image: A product photo of [product type] with only partial visibility, like [zoomed-in detail or shadowed angle], to spark curiosity for a product teaser email campaign. The image should have [composition style] and be set against a [background setting]. 

5. CTA banner image: An [illustration/photo/product shot] of [image subject] against [background setting] in [composition style] for an email CTA banner image. The image should highlight the CTA, making it the focal point of the banner to encourage clicks and engagement. 

6. Custom illustration: An illustration for an email campaign featuring [image subject] against [background setting] in [composition style]. The illustration should be based on [theme]. 

💡 Try these AI image prompts on Typeface. Here’s what it looks like: 

And here’s a variation with Magic Prompts enabled: 

 AI image prompts for branding 

1. Logo concept/mark: An illustration for a logo concept featuring [brand element] with [color scheme] in a [composition style] style, designed for [brand type]. The logo is centered on a [background setting], with [composition elements, e.g., bold typography, iconography, abstract shapes]. 

2. App icon design: An illustration for an app icon concept for [app type], featuring [key design elements, e.g., a symbol, letter, or abstract shape] in [color scheme] and [composition style]. The icon has [stylistic details, e.g., rounded edges, flat design, 3D elements], placed on a [background scene]. 

3. Merchandise mockups: A product photo of a mockup showcasing [merchandise item] placed on a [surface type] with [composition style]. 

4. Custom illustrations/graphics: An illustration for [brand use, e.g., website, social media, product packaging], featuring [specific visual elements, e.g., plants, geometric shapes, characters] in a [composition style].  

5. Brand mood board: A brand mood board for [brand name or type] featuring a collage of images including [themes]. The layout has [composition style], using a [color palette] and showcasing elements that convey [tone]. 

6. Brand mascot/character design: A brand mascot concept for [brand type] represented as a [type of character] in [color scheme] and [design elements], positioned on a [background setting]. 

💡 Try these AI image prompts on Typeface. Here’s what it looks like: 

And here’s a variation with Magic Prompts enabled: 

AI image prompts for other marketing creatives 

1. eBook cover: An [illustration/photo/product shot] for an eBook cover for [eBook theme], featuring [image subject] against a [background setting] in [composition style]. 

2. eBook images: An [illustration/photo/product shot] for an eBook on [topic], featuring [main elements] on a [background setting] in [composition style]. 

3. Diagram: An illustration for a diagram illustrating [topic or concept]. The layout has [diagram structure], set on a [background type]. 

4. Case study images: An [illustration/photo/product shot] for a case study on [topic], featuring [image subject] in a [background setting] in [composition style]. 

5. Brochure images: An [illustration/photo/product shot] for a brochure on [brochure topic], featuring [image subject] in a [background setting] in [composition style]. 

6. Poster: An [illustration/photo/product shot] for a poster for [purpose], featuring [image subject] in a [background setting] in [composition style]. 

💡 Try these AI image prompts on Typeface. Here’s what it looks like: 

 And here’s a variation with Magic Prompts enabled: 

Benefits of using AI for marketing creatives 

As you can see, using generative AI tools for designing digital marketing images can help you create hyper-realistic imagery that captivates and engages audiences. These are the benefits you can gain from incorporating AI image generation into your marketing strategy: 

1. Efficiency and speed in content production 

An AI image creator can significantly reduce the time and effort required to produce high-quality visuals for marketing assets. This efficiency allows marketers to quickly adapt and maintain a consistent flow of fresh content. 

2. Enhancing creativity with AI 

By automating the repetitive aspects of graphic design, AI frees up creative professionals to focus on ideation and innovation. This blend of human creativity and machine precision leads to more unique and compelling marketing photos. 

3. Consistency and reliability of AI-powered outputs 

AI-generated images ensure a high level of consistency across marketing materials, reinforcing brand identity and messaging. With the Typeface brand kit, you can always ensure that your images are personalized to your brand’s unique requirements. This reliability minimizes the risk of errors and enables marketers to deliver a uniform visual standard. 

Master AI image generation 

Using these AI image prompts to generate your marketing creatives can transform how your brand communicates with your audience. With the ability to produce hyper-realistic images swiftly and effortlessly, these tools are invaluable assets in any marketer’s toolkit. And by adopting this technology, marketers can streamline content production and explore new creative possibilities for engagement in the constantly changing marketing world. 

If you haven’t tried using Typeface AI image generation in your enterprise marketing, now’s the perfect time. Start free or get a demo with Typeface and creative hyper-personalized marketing creatives!