Launching Data-Driven Personalization Across Enterprise Content Workflows: New Integrations in Data Cloud and Across Salesforce Ecosystem; Previewed Arc Agent

Strong industry demand for accelerating AI content lifecycle transformation driving significant momentum with Salesforce customers and Fortune 500 brands 

Today we are excited to announce new Typeface integrations in Data Cloud and across the Salesforce ecosystem to unlock innovation for personalized, data-driven, AI-generated content. Customers can now directly activate audience profiles in Data Cloud with rich personalized content across all channels and do it all seamlessly within existing Salesforce applications. We also unveiled a preview of Typeface Arc Agent, further extending our vision for multi-channel campaign curation and orchestration with agentic automation.  

We are also enriching our multimodal capabilities with broader product innovations announced today and through two strategic acquisitions: Treat, bringing advanced visual harmonization AI, and Narrato, offering a robust collaboration and workflow engine. With our preview of Typeface Arc Agent, we are delivering our next set of capabilities for Typeface Arc. Arc Agent is our content intelligence system that automates workflows by seamlessly collaborating with your teams and other systems. It also deeply understands your brand and customers and delivers personalized content creation that is more relevant and engaging across marketing, sales, and support workflows.

This milestone brings a holistic solution for marketers and content creators, building on significant momentum with Salesforce customers and our recent introduction of Typeface Arc, our innovative AI-first campaign workflow. Expanding on our existing Marketing Cloud integration, now customers can create and populate customer journeys with AI-generated content – copy and visuals – directly within Marketing Cloud. With our seamless integration between Salesforce Data and Marketing Clouds, marketers can utilize audience and brand insights to tailor content more effectively.  

“With Typeface, marketers can match every customer experience with AI-powered content that resonates,” said Steve Hammond, EVP and GM of Salesforce Marketing Cloud. “Our strategic partnership with Typeface enables customers to fully leverage the rich data in Data Cloud, transforming it into personalized content and then activated through our Salesforce applications. Our new integrations with Typeface amplify this capability, allowing customers to harness the full potential of their insights with personalized customer interactions like never before.”  

New Data Cloud Integration to Unify Data and Content 

New integrations with Data Cloud simplify creation of personalized content for segments defined in Data Cloud. Now you can activate Data Cloud to leverage all your system's data and insights, extracting audience segments for hyper-personalized content creation that maps to existing customer journeys within Salesforce Journey Builder. This unified approach reduces the need to redefine segments and enables real-time data flow, fueling personalized content, and automating multi-channel delivery. By transforming data into actionable content, businesses can create AI-choreographed customer journeys, ad campaigns, and web content with unprecedented efficiency and scale. Looking ahead, this sets up customers to pull richer insights around activation. How Typeface transforms the content lifecycle with Salesforce: 

• Imports customer segments from Data Cloud; 

• Hydrates content within journeys with content tailored to each brand and audience; 

• Initiates reviews and approvals in existing communication and collaboration apps; 

• Previews and publishes finished journeys to Marketing Cloud with one click. 

“Our strategic approach to implementing AI content creation was to start small. Working with Typeface we were able to rapidly scale up a pilot into full production capability for the Marketing team. With the power of Salesforce, we are now ready to target the right experiences for our members at all times,” said Jon Goh, Head of MarTech and Operations, Medibank.  

“Our partnership with Salesforce empowers customers to uplevel their marketing campaigns, sales pitches and support collateral by bringing GenAI content creation into their Salesforce workflows and amplifying content velocity,” Abhay Parasnis, Founder and CEO of Typeface. “These deep Typeface integrations across Data and Marketing Cloud not only enhance personalization but also activate content at unprecedented scale and speed, transforming how businesses connect with their audience. Our partnership with Salesforce brings together rich customer data with tailored content – and the power of the closed loop, delivering it in the flow of work.” 

Preview: Accelerating our vision with Typeface Arc Agent  

Today, we also unveiled Typeface Arc Agent, your intelligent AI partner, to streamline the entire content process – from surfacing relevant information to crafting multi-channel content to leveraging past insights for continuous improvement. We also previewed Arc Agent's seamless integration with AI agents built on Agentforce, Salesforce Data and Marketing Clouds, and Slack, showcasing how agent-powered automation can activate data with personalized content within our vast partner ecosystem and existing workflow applications. By collaborating with other AI agents and intelligently leveraging data from your systems, Arc Agent empowers teams to work smarter and faster, delivering personalized, engaging customer journeys and campaigns. 

As part of our first look preview, Arc Agent can leverage Salesforce Data Cloud audience insights to curate targeted content and campaigns while seamlessly connecting with Salesforce Marketing Cloud to populate customer journeys with personalized content. And with our new Slack integration, Arc Agent streamlines content review and approvals by integrating them into existing communication channels, driving greater efficiency and scale across the content lifecycle.  

For example, in a sales context, the agents can collaborate to create a comprehensive follow-up package for a rep, including personalized account pitches and sales collateral in the brand's voice. They can also design multi-step journeys with follow-ups, enabling sales reps to respond with personalized content at scale. This process, which previously took weeks, now happens rapidly, significantly boosting business productivity. Arc Agent builds on today’s announcement of two strategic acquisitions joining the Typeface family and platform advancements, including  a new visual inspiration studio for AI-powered ideation, expansion of Typeface Connect ecosystem with new integrations, and content explainability for enhanced trust and actionable content insights.   

Stay in the flow of work with new Slack integration 

To truly unlock personalized content creation with GenAI, we bring the power of Typeface right within your team’s existing apps. Now, teams can streamline collaborative review and approval processes right within Slack, accelerating content production cycles. For example, when a new lead arrives, a salesperson can generate personalized multimodal collateral—including copy, visuals, PDFs, and video—directly within Slack, enhancing responsiveness and personalization.  No more back-and-forth emails – just smoother workflows and more time to focus on the big ideas that matter. 

Industry momentum 

This builds on our industry momentum with Fortune 500 brands, recent recognition of Typeface in the first Gartner® Cool Vendors in Generative AI for Marketing, and our selection as a 2024 Intelligent Applications 40 winner, recognizing the top private companies building with AI and GenAI that will shape our future. By deepening our partnership with Salesforce, we're not just enhancing existing processes — we're reimagining the future of enterprise AI, bringing unprecedented levels of personalization and efficiency to businesses worldwide.  

To truly revolutionize enterprise content creation, AI must seamlessly integrate with existing ecosystems and workflows. The expanded Salesforce integrations truly change the game for delivering AI-driven, personalized, and contextually rich multimodal content across sales, support, and marketing functions. 

Join us at Dreamforce  

• Theater session not to miss: Enterprise-level success is driven by personalization, safe and responsible AI, and optimized performance. Learn how to benefit from integrated, compliant systems that enhance email, SEO, and ad campaigns. Join Typeface marketing leader, Dinasha Cellura and luminaries from Google and Medibank on “Are your AI investments set up for enterprise-level success? on 9/18/2024, Moscone North, LL, Campground, Theater 4.  

• Visit our Typeface Booth #1322 for hands-on demos, insights, and to meet more of the magic makers behind Typeface. Also, check out Typeface inside the AI Marketing & Commerce Cloud campground next to the AI Theater.  

• Reserve your spot in our Expert Room! Get 25 mins with our GenAI experts onsite at Dreamforce to discuss where AI is most impactful for your business. Bonus: we will build an AI-generated campaign for you. *spaces are limited