40+ AI SEO Prompts for Strategy Building and Content Creation

There's a shift in how marketing teams approach content creation today as 65% of organizations are using generative AI in their business functions. While AI adoption is steadily increasing, many marketing teams are still using these tools at just a fraction of their potential, especially when it comes to SEO. We see it daily - senior marketers using AI to generate posts, making surface-level edits, and wondering why their content isn't moving the needle on organic traffic. AI content generation, while helpful in speeding up the content creation process, only scratches the surface of what AI can truly achieve in terms of enhancing SEO and overall content performance. 

This is where Typeface fundamentally differs from basic AI writing tools. The AI content platform offers a wealth of capabilities beyond basic AI content generation. It can analyze top-performing pages to uncover winning strategies, surface untapped People Also Ask (PAA) opportunities, and identify keywords from top-ranked pages, Google, and SEMrush. It can also generate and optimize content at scale and provide SEO scores to compare your content's performance against competitors. This guide will reveal how enterprise marketing teams can leverage these AI-powered capabilities to transform their SEO strategy from reactive to predictive and provide battle-tested prompts that drive results. 

How is SEO changing?  

How to effectively use AI for SEO? 

40+ AI SEO prompts for content creation and strategizing  

1. AI SEO prompts for keyword research  

2. AI SEO prompts for content ideation and planning 

3. AI SEO prompts for creating SEO content outlines 

4. AI SEO prompts for refining content 

5. AI SEO prompts for generating meta tags 

How is SEO changing? 

The rules of SEO have changed in the last few years as search engines continue to release new algorithm updates every year to enhance user experience. 2024 saw Google come out with several algorithm updates, with the March core update being the largest one in Google's history. This update specifically targeted and demoted content that failed to demonstrate genuine expertise or original insights. 

In May, Google came out with another update to improve the quality of AI overviews, which are Google's AI-generated summaries typically shown at the top of search results, often before ads and regular listings. For marketing leaders, this represents a double-edged sword: while AI is making search more sophisticated, it's also threatening to disrupt traditional traffic patterns. Gartner forecasts that by 2026, traffic from traditional search engines will drop by 25% as search marketing loses ground to AI chatbots and virtual agents.  

This redistribution of search traffic demands a change in SEO strategies. Success now hinges on creating helpful, reliable, people-first content. Search engines are raising the bar, placing premium value on content that demonstrates: 

• Deep subject matter expertise 

• Real-world experience and practical insights 

• Authoritative industry knowledge 

This means that marketing teams will have to focus on creating content that not only ranks well but also genuinely serves their audience's needs. AI can help here too, serving as a strategic ally in strengthening your content's E-E-A-T (Experience, Expertise, Authoritativeness, Trust) signals. 

How to effectively use AI for SEO? 

The democratization of AI has created a paradox for marketing teams: while content creation has never been easier, standing out has never been harder. Today's marketing leaders face a complex balancing act - scaling content operations across multiple markets and channels while maintaining brand authenticity and SEO performance.  

Typeface transforms this challenge into a competitive advantage. With our end-to-end SEO workflow, you can streamline competitive research, content creation, optimization, and performance tracking, while personalizing the content to your brand and audiences. The SEO blog post template, for instance, can generate keyword-optimized articles while personalizing content to your brand guidelines and behavior-based audience segments.  

During the content development process, the AI assistant synthesizes insights from top-performing pages to identify relevant keywords, content gaps, and structural elements that will drive engagement. Rather than simply stuffing keywords into your content, it helps create topically rich content that naturally integrates semantic variations. If you want a search-optimized meta title and description for the article, Typeface also provides a SEO meta tags template. 

But what truly sets this apart is the Content Explainability feature that gives you performance scores, improvement suggestions, and feedback loops tailored to your brand, audience, and channel. It also offers an SEO scoring system that evaluates your blog posts based on word length, keyword usage, and more. This can help you further refine your content so that it meets SEO standards and engages readers effectively. 

Additionally, Typeface focuses on deep personalization to each brand and audience data. This allows marketers to develop content that incorporates their research and data to inform their unique point of view while personalizing content to each brand’s voice and audiences for in-depth, user-centric content. Under the SEO Blog Post’s settings, specify your Brand Kit and Audiences. Click “Apply Settings” and “Next” to then attach relevant documents related to your topic. 

For content optimization, there’s SEO Refresh and Generative Refine. The SEO Refresh feature analyzes existing content, identifying opportunities for improvement and automatically suggesting updates based on identified SEO keywords and metrics. The Generative Refine tool, on the other hand, helps in enhancing content readability and structure, with options like ‘Improve Writing’, ‘Change Tone’, ‘Summarize’ and more. 

Using AI for SEO and automating repetitive content creation and optimization tasks gives you more time to infuse your content with industry-specific expertise, original perspectives, and unique insights. You can pour your energy into creating truly valuable, unique content that sets you apart from competitors. 

What are AI SEO prompts?  

AI SEO prompts are specific instructions given to AI tools to help with planning, creating, and optimizing content for search engines. These prompts can be used to brainstorm content ideas that align with trending topics and popular search queries. Whether you’re trying to create engaging blog posts, informative articles, or captivating social media content, they can serve as a creative springboard, offering you a diverse range of options to consider. They can also suggest ways to organize headings, subheadings, and paragraph structures to improve readability and user engagement.  

While Typeface offers pre-made AI templates to cater to most SEO needs, custom AI SEO prompts can also be used to experiment with different SEO strategies for your unique goals and niche requirements. By using custom prompts, individuals and businesses can explore innovative approaches and potentially discover new ways to enhance their SEO performance beyond traditional methods. 

In the next section, we’ll explore several different ways to use AI SEO prompts for content creation and strategizing. 

40+ AI SEO prompts for content creation and strategizing 

1. AI SEO prompts for keyword research 

1. Generate X keywords for [topic] that would be relevant to [target audience]. 

2. Generate X low-competition, high-volume keywords for [topic or theme] that align with [search intent] and are ideal for ranking in [industry]. 

3. Generate X longtail keywords with high search volume and low competition, all related to [topic]. 

4. Generate X keywords for optimizing this [define content type, like product description, web copy, blog] on [topic]: [Add content] 

5. Generate a list of X high-volume search terms that [target audience] will use when researching [product/service/brand]. 

6. Analyze this list of topics and generate X search terms that could enhance enterprise SEO for each: [Add topics]  

7. Identify X keyword opportunities that map to the buyer’s journey stages (awareness, consideration, decision) for [topic]. 

8. Create a list of X keyword clusters that group together semantically related search terms for [topic]. 

9. Generate X keywords that align with [seasonal trends, emerging industry topics, or competitor gaps] for [topic]. 

Here’s the prompt we added: “Generate a list of 20 high-volume search terms that tech enthusiasts will use when researching smart home devices.” 

And here’s the list of keywords Typeface came up with: 

2. AI SEO prompts for content ideation and planning 

1. Generate X content ideas for a [content type] on [topic/theme] that would resonate with [target audience], incorporating the following keyword(s): [Add keywords]. 

2. Create a content calendar for the next [timeframe] focused on [topic], ensuring each piece is optimized for [keywords] and supports [marketing goal]. 

3. List X blog post ideas on [topic] that would attract [target audience], strategically integrating [keywords] to maximize search visibility. 

4. Suggest X pillar page topics for [subject or theme], ensuring they cover [keywords]. 

5. Generate a list of X content ideas that guide [target audience] through the buyer’s journey (awareness, consideration, decision) while optimizing for [keywords]. 

6. Generate X comparison-style content ideas that highlight the benefits of [product/service] versus competitors, using [keywords] strategically. 

7. List X trending content ideas for [topic], optimized for [keywords], ensuring alignment with [seasonal trends, emerging industry topics, or viral discussions]. 

8. Identify X evergreen content topics for [topic] that continuously generate traffic and maintain SEO value, incorporating [keywords]. 

9. Develop X FAQ-style content ideas that directly answer common [target audience] questions about [topic], incorporating [keywords] for featured snippet optimization. 

Here’s the prompt we added: “Identify 10 evergreen content topics for personal finance that continuously generate traffic and maintain SEO value, incorporating budgeting tips, saving strategies, and financial planning.” 

And here are the content ideas Typeface came up with: 

3. AI SEO prompts for creating SEO content outlines 

1. Generate a detailed SEO outline for [content type, like blog post, landing page, whitepaper] on [topic], optimized for [keywords] and targeting [search intent]. 

2. Create an SEO content outline for a [word count]-word [content type] about [topic], ensuring it includes [keywords] and follows a structured heading hierarchy (H1-H6). 

3. Develop a comprehensive SEO content outline for a pillar page on [topic], covering [core subtopics] and integrating [keywords]. 

4. Create a structured SEO content outline for [content type] that answers [target audience]'s most common questions about [topic]. 

5. Create an SEO content outline for a comparison article that helps users decide on [topic] while incorporating [keywords]. 

6. Generate an SEO-friendly content outline for a listicle that ranks well for [keywords] and follows best practices for featured snippets. 

7. Create an SEO content outline for a FAQ-style page on [topic], structuring it with question-based headings optimized for featured snippets and voice search using [keywords]. 

8. Create an SEO content outline for a landing page focused on [topic], ensuring strong H1-H2 structure, keyword placement, and CTA optimization with [keywords]. 

9. Create an SEO content outline for a news or trend-based article about [topic], ensuring it targets timely and evergreen keywords like [keywords]. 

Here’s the prompt we added: “Develop a comprehensive SEO content outline for a pillar page on digital marketing strategies, covering content marketing, social media advertising, email campaigns, and SEO optimization and integrating these keywords in the H2 and H3 subheadings: online marketing, digital outreach, and effective advertising techniques.” 

And this is the content outline generated by Typeface: 

4. AI SEO prompts for refining content 

1. Improve the readability and structure of this content on [topic], ensuring it follows a clear heading hierarchy (H1-H6) and incorporates [keywords] naturally: [Add content] 

2. Refine this content by optimizing it for [specific search intent], improving keyword placement, and making it more engaging for [target audience]: [Add content] 

3. Analyze this content and suggest on-page SEO improvements, including meta title, meta description, keyword density, and internal linking opportunities for [keywords]: [Add content] 

4. Enhance the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) of this content on [topic], while optimizing for [keywords]: [Add content] 

5. Improve the introduction for this [content type], ensuring it has a compelling hook, strong keyword placement, and aligns with SEO best practices for [topic]: [Add content] 

6. Restructure and refine subheadings in this content to improve clarity and SEO value, while incorporating [keywords] in an organic way: [Add content] 

7. Adjust the tone and style of this content to better match [brand voice, industry expectations]: [Add content] 

8. Improve the conclusion of this [content type], making it more actionable, compelling, and optimized for [keywords]: [Add content] 

Here’s the prompt we added: “Improve this introduction for an eBook on entrepreneurial success, ensuring it has a compelling hook, strong keyword placement, and aligns with SEO best practices: [Are you ready to unlock the secrets of entrepreneurial success? In a world where innovation and adaptability dictate business survival, mastering the art of entrepreneurship is a journey filled with both challenges and rewards. Whether you're a seasoned business owner or a budding visionary, this eBook is your roadmap to navigating the complex landscape of modern entrepreneurship. Packed with insights from industry leaders, proven strategies, and actionable tips, it empowers you to overcome obstacles, capitalize on opportunities, and propel your business to new heights. Begin your journey into entrepreneurial mastery and transform your ambitions into reality.]" 

And here’s the polished version of the introduction generated by Typeface: 

5. AI SEO prompts for generating meta tags 

1. Suggest multiple variations of SEO-optimized meta titles and descriptions for a [content type] on [topic], incorporating [keywords]. 

2. Create X meta titles and descriptions for a webpage focused on [topic], ensuring it follows SEO best practices and includes [keywords] naturally. 

3. Write an engaging meta title (under 60 characters) and a meta description (under 160 characters) that encourage clicks for a page about [topic], optimized with [keywords]. 

4. Generate a set of X meta tag options for a product page about [product/service], ensuring SEO-friendliness and conversion optimization with [keywords]. 

5. Optimize existing meta tags for this content on [topic], making them more click-worthy while maintaining strong keyword integration for [keywords]: [Add meta tags] 

Here’s the prompt we added: “Write an engaging meta title (under 60 characters) and a meta description (under 160 characters) that encourage clicks for a page about plant-based diets, optimized with vegan nutrition, healthy eating.” 

And here’s the meta title and description generated by Typeface: 

Improve your SEO performance with AI 

As AI increasingly becomes part of search processes, it's evident that traditional SEO tactics must evolve to meet new standards. While competitors struggle with fragmented tools and outdated SEO tactics, Typeface offers marketing teams a unified platform for creating any content they need. Our platform transforms labor-intensive SEO workflows into streamlined processes that scale across markets and channels. Incorporating AI SEO prompts into your strategy can further enhance your ability to produce relevant, engaging content.  

By leveraging Typeface as both a creative partner and a strategic tool, marketing teams can navigate the complex SEO environment more effectively, creating content that provides value to their audience and stands out in an increasingly competitive digital space. Start your free Typeface trial.