Typeface Introduces the New AI-Native Content Lifecycle, Powered by Deeply Specialized Marketing Agents and a Dynamic Brand Hub

Leveraging breakthroughs in generative AI, visionary enterprises like Microsoft, ASICS, Marks & Spencer, and Johnson Controls are partnering with Typeface's industry-leading Marketing AI Platform to achieve personalized storytelling at scale. 

As AI levels the playing field, crafting unique brand stories becomes your irreplicable core asset that sets you apart. That's why over the past two years, we've been relentlessly focused on empowering brands to move beyond generic content by combining AI technology with their distinct brand voice. Today, leading brands across industries like Microsoft, ASICS, Marks & Spencer, and Johnson Controls are already achieving massive reach and personalization with Typeface, delivering hyper-relevant experiences to more channels and audiences than ever before. 

As AI platforms rapidly evolve, we're building on our successes and learnings with leading brands to take our next big step forward — reimagining the entire content lifecycle with agentic AI. Unlike the traditional content supply chain where assets scatter across systems, teams work in silos, and insights come too late, the AI-Native Content Lifecycle integrates an infinite brand system of intelligence, specialized AI agents, and a true collaborative workspace where marketers and AI create together. The outcome is a unified system that accelerates every stage of the content journey, from campaign ideation to performance optimization – enabling true personalization at scale through a ground-up rebuilding of the marketing stack for the AI era.  

For every brand to harness the latest advancements in AI, the Typeface Marketing AI Platform delivers three core capabilities: 

• Brand Hub: A unified system of intelligence that organizes and captures your entire brand for the first time—from assets to audiences to visual aesthetics and voices —transforming static guidelines into a dynamic, living system that enables deep search, scalable personalization, and proactive brand governance. 

• Arc Agents: Deeply specialized AI marketing agents that understand context, handle ambiguity, and coordinate complex workflows across channels — functioning as an always-on extension of your team while orchestrating the entire content lifecycle from ideation to execution to continuous optimization. 

• Spaces: A unified workspace where marketers and AI agents create together— evolving beyond basic chatbots to a purpose-built environment for mission-critical marketing work. With instant context access, intelligent workflows, and ecosystem integrations, Typeface Spaces delivers the next generation of AI collaboration designed specifically for marketing teams. 

Brand Hub: Your Living System of Context 

Unlike traditional digital asset management systems that simply store assets, Typeface Brand Hub creates a unified, dynamic system that learns and remembers everything about your brand – from guidelines to assets to audiences to performance data. This living system works with our Brand Agent to preserve and activate your collective brand intelligence, making it instantly accessible and actionable for every team member while ensuring brand consistency. 

• Deep Search & Discovery: Build a rich content graph that schematizes your entire brand in a single place — unifying scattered assets from hundreds of documents into an accessible knowledge base. It connects to all your existing content libraries and through natural conversation, our semantic search understands videos, images, and documents, surfacing relevant assets based on creative intent. 

• Dynamic Personalization: Our Brand Agent automatically transforms your guidelines into dynamic Brand Kits – from visual identity to channel templates to compliance rules. This intelligent foundation empowers you to ideate new campaigns and receive brand-aligned content optimized across multiple dimensions: audience segments, distribution channels (paid media, social, email, web), output formats (posts, landing pages, video ads), and regional requirements. 

• Autonomous Brand Governance: Our Brand Agent acts as an always-on guardian. Working seamlessly across your tools and workflows, it auto-validates content and suggests corrections to ensure brand consistency and safety across all teams and campaigns. Supported by a comprehensive enterprise security framework, it enables granular control across multiple brands, business units, and geographic regions—providing the sophisticated authorization model that global enterprises need to manage brand governance at scale. 

Launching Arc Agents: AI Teammates that Ideate, Act, & Optimize 

Marketing today requires orchestrating hundreds of specialized tasks across channels – each demanding deep understanding of brand context and campaign requirements. Building on the success of Typeface Arc, our intelligent choreography layer for connected brand storytelling, we're now introducing a suite of Typeface Arc Agents, purpose-built AI marketing specialists that work alongside your team to bring campaigns to life.  

These AI marketing specialists understand high-level objectives, handle ambiguity, and coordinate complex workflows across systems and channels to execute multi-channel brand campaigns. Our agents power every stage of the content lifecycle, including:  

Campaign Ideation & Creation Agents: 

• Ideation Agent: Assists with campaign planning by generating compelling campaign concepts tailored to your brand and audience and helps you prepare effective briefs 

• Creative Agent: Leads creation of multimodal content including images, documents, video reels, and more — serving as the default agent for most content creation needs. 

• Video Agent: Discovers and combines relevant clips from your video library to create engaging stories and sizzle reels. 

Channel-Specific Workflow Agents: 

• Email Agent: Drafts and orchestrates personalized emails and journeys for every audience segment within your brand templates— from account-based marketing and newsletters to promotional emails and multi-step customer journeys. 

• Ad Agent: Creates and optimizes ads across paid and social media platforms, automatically generating personalized variations for each channel's specifications (banner ads, social media posts, video ads). 

• Web Agent: Crafts content for landing pages and blogs while streamlining optimization through competitor analysis, keyword suggestions, and automated scoring to maximize search visibility. 

Performance Optimization Agents: 

• Performance Agent: Analyzes campaign performance to predict trends and generate better-performing content recommendations that maximize impact. 

Create Your Own Custom Agents 
Beyond our out-of-the-box agents, enterprises can use Agent Studio to create specialized agents tailored to specific needs. Define their personality, connect to your data sources, set access permissions, and train them on your unique processes—all through an intuitive interface with no coding required. 

The New Spaces: Where Marketers and AI Create Together 

For marketers to truly harness the power of Brand Hub and Arc Agents, they need a modern space that works the way they do. Today, we're introducing Typeface Spaces—a next-generation collaborative canvas that goes far beyond basic prompt boxes. Unlike interfaces that force marketers to become prompt engineers, Spaces adapts to how marketers naturally work, delivering a fluid environment where teams seamlessly collaborate with specialized AI agents—creating, refining, and orchestrating campaigns without technical barriers between creative ideation and execution. 

• Multimodal Content Studio: Create seamlessly across text, images, video, and audio in one unified environment. Our new video capabilities enable teams to produce multiple targeted variations of any content type – from short-form videos to dynamic ad creative – within reusable brand components and layouts. 

• Content Lifecycle Workflows: Track all your campaigns in a single view, seeing both marketers and AI agents’ activities in real-time. Teams can monitor agent progress, receive intelligent notifications for actions and approvals, and collaborate in one place. 

• Seamless Marketer-AI Collaboration: Move beyond traditional prompts to a natural, conversational creation experience. The workspace understands your intent and automatically incorporates brand context, audience data, and performance insights into everything you create while maintaining full transparency into how agents work. 

• Connected Marketing Ecosystem: Connect your entire tech stack through deep integrations with asset libraries, marketing automation platforms, and delivery tools. This enables seamless data flow between teams and partners, helping orchestrate complex workflows across systems and channels. 

The Future of Marketing is Here 

As we enter this next wave of AI in marketing, Typeface is bringing to life the new AI-Native Content Lifecycle, moving beyond the limitations and silos of the traditional content supply chain. With breakthrough capabilities like Brand Hub, Arc Agents, and Spaces, marketers can now seamlessly collaborate with AI to orchestrate deeply personalized brand experiences at massive scale. The future of marketing has arrived – one where AI works alongside teams every step of the way, continuously learning and optimizing to help brands engage every customer with the right story at the right time. 

You can discover more about Typeface Agents and new platform capabilities in our webinar on Tuesday, March 25 at 10am PST. We are excited to partner with your organization on how to bring the latest advances in AI to transform your marketing content lifecycle. 

Resources 

• Register for our live webinar

• Watch product video

• Learn more about Brand Hub

• Learn more about Arc Agents

• Learn more About Spaces