Back

Company

Typeface Featured in First Gartner® Cool Vendors™ in Generative AI for Marketing

Typeface

Typeface

July 15th, 2024 · 4 min read

This recognition from Gartner builds on the widespread momentum we've gained from other Fortune 500 companies and industry-leading partners for our unique multimodal approach, deep content personalization, and AI-first content workflows across marketing channels.

We're thrilled to announce that Typeface has been recognized in the first Gartner® Cool Vendors in Generative AI for Marketing, named for its platform for AI-first content workflows across industries.

With one multimodal platform for all content types, deep brand personalization, and a vast partner ecosystem across the MarTech landscape, Fortune 500 brands and leading enterprises trust Typeface to drive new ways of creating campaigns across email, ads, and web. We believe this recognition from Gartner further acknowledges the growing market adoption from Typeface among customers and partners, including OpenAI, Microsoft, Google, Salesforce, and more.

“The pace and scale of enterprise customers and industry leaders who have partnered with Typeface validates our mission to completely reimagine the content lifecycle with generative AI,” said Abhay Parasnis, Founder and CEO of Typeface. “Being named a Gartner Cool Vendor is meaningful recognition for us because of our vision to transform how marketers deliver personalized content faster than ever before, all built on a strong enterprise platform for integrated workflows, trust, and responsible AI.”

Marketers have been traditionally constrained in the content creation process, limiting the scale of production and personalization across channels. Typeface eliminates the barriers of skills, cost, and time with an easy-to-deploy approach, accelerating AI value realization for enterprises everywhere.

Why Fortune 500 brands and partners are choosing Typeface:

  • Unified platform for AI-first content workflows across the enterprise: Typeface enables 10x creation velocity, deep content personalization, and workflow automation with end-to-end campaigns and customer journeys tailored for multiple audiences and markets. Our AI-native architecture has enabled us to innovate rapidly and quickly deliver cutting-edge capabilities tailored to enterprise use cases and success requirements.

  • Unique multimodal, multi-model approach: Typeface provides a single workflow to create on-brand content across all content types, including text, image, video, audio, 3D, and more. Our hybrid approach combines the best-of-all AI platforms, including from Open AI, Microsoft, Google Cloud, and more, with our brand-personalized AI grounded in customer data to deliver higher relevancy, performance, and quality.

  • Personalization at scale: Typeface empowers enterprise marketing teams to create on-brand, targeted content for email, paid and social media channels, and websites with speed and scale unlike ever before and tailored to each brand, audience, and geography.

  • Unmatched enterprise integrations and strategic partnerships: Rapidly expanding partner ecosystem to personalize using data and easily distribute content across commonly used enterprise and marketing technology platforms, including Salesforce Marketing Cloud, Microsoft Dynamics 365 Customer Insights, Google Ads, and more.

  • Mature stance on enterprise safety: Our core principles prioritize brand safety and trust in AI through robust content safety, brand governance, and responsible AI practices built-in since day one.

We’re honored to be recognized by Gartner, which further motivates our commitment to driving innovation for our customers and partners.

This is just the beginning. Stay tuned as we double down on enterprise content workflows, lean into the age of AI agents and marketing assistants, and lead meaningful change management with our partners on the journey ahead.

Ready to learn more? Get your complimentary copy of the full report here.

Gartner, Cool Vendors in Generative AI for Marketing, Mike Froggatt and Nicole Greene, 8 July 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and Cool Vendors is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Share

Related articles

Engineering

The Future of Large Scale Multi-modal and Multi-task Learning

Gaurav Sharma

Gaurav Sharma · Head of AI Research

June 18th, 2024 · 6 min read

Product

Introducing Typeface Arc: The Next Chapter in Storytelling for the AI Era

Abhay Parasnis

Abhay Parasnis · Founder and CEO

May 8th, 2024 · 7 min read

Product

Why Marketers are Choosing Typeface as Their Go-to AI tool for Optimizing Content Creation and Ad Performance with Google

Courtney Brigham

Courtney Brigham · Senior Director, Communications

April 8th, 2024 · 7 min read