Top Content Marketing Trends to Watch Out for in 2025

The one constant about content marketing is that it is always changing. A perfect example of this is the remarkable rise of generative AI adoption throughout 2024 with many organizations already seeing the benefits of using generative AI. A Fortune 500 European energy provider company, for instance, reported 65% higher engagement on AI-generated blogs created using the Typeface AI content platform.  

As AI continues to evolve, it's transforming all aspects of content marketing. But AI isn't the only big trend that's shaping marketing strategies today. This article will explore the top content marketing trends to watch for in 2025. Understanding these trends will make it easier to plan, strategize, and stay ahead of the competition. 

So, let's get started.  

1. Doing more with less is becoming an even bigger reality  

2. Increasing demand for "snackable" video content  

3. Building authentic engagement through influencer marketing 

4. Hyper-personalization in marketing content  

5. Smart content repurposing for better results 

1. Doing more with less is becoming an even bigger reality  

Marketing teams are feeling the squeeze. According to Gartner, marketing budgets are decreasing by 15% while the demand for content across channels continues to climb. This puts marketers under intense pressure to deliver more engaging, channel-specific content with fewer resources and less bandwidth. Here's how Typeface’s AI helps marketing teams work more efficiently: 

1. Repurpose one piece of content into many: Rather than creating everything from scratch, upload your existing content—like a whitepaper, webinar recording, or sales call transcript—and use Typeface’s Blend Templates, such as Document Transform or Web Blend, to adapt it into different formats. Convert a whitepaper into blog posts, social media content, and email campaigns. Extract key moments from webinar recordings to create social media clips. 

2. Generate fresh creative assets: Typeface's Visual Inspiration Studio helps you create new visuals by browsing the gallery or using your existing assets as inspiration. The process of moving from idea to finished design takes minutes. 

3. Adapt creative content quickly: Instead of manually adjusting designs for each platform, Typeface’s Creative Automation handles the formatting. Upload one design to: 

• Resize for different social platforms and ad placements aspect ratios 

• Create variations with different copy and visuals for each audience 

• Localize layouts across markets and languages  

  When AI handles these repetitive tasks and increases the volume of personalized content, your team can spend more time on strategy and audience engagement. 

2. Increasing demand for "snackable" video content 

When it comes to video marketing, platforms like TikTok, Instagram Reels, and YouTube Shorts have been leading the charge for some years now. That's because consumers today are increasingly drawn to short, engaging, "snackable" videos that they can easily consume on the go. 85% of viewers prefer videos under 15 seconds, and short-form videos get 2.5x higher engagement than longer formats. But creating these quick-hit videos comes with real challenges: 

• Searching through hours of footage to find the perfect 30-second clip 

• Reformatting videos for different platform requirements 

• Adding captions and text overlays for each platform 

• Making the most of existing content like webinars and event recordings 

Using AI video capabilities, brands can create more short-form content from their existing content libraries. Typeface transforms this time-consuming process into a streamlined workflow. Using simple word searches, you can instantly find relevant clips within your video library—no more scrolling through hours of footage or managing complex metadata tags. Just type in what you're looking for, and Typeface surfaces the right segments from your webinars, events, and long-form content. 

Once you've found your perfect clip, Typeface handles the technical work of preparing it for every platform. The platform automatically generates versions in vertical, square, and horizontal formats, each properly sized for platforms like TikTok, Instagram, and YouTube. It adds captions and text overlays while maintaining your brand consistency across all formats. 

For teams creating videos from scratch, Typeface can generate video scripts based on your brand voice and campaign goals, helping you move quickly from concept to storyboard to production.  

This comprehensive approach means marketing teams can create more short-form video content in less time, extract more value from their existing video investments, and focus on what matters most—creating engaging content that resonates with their audience. 

3. Building authentic engagement through influencer marketing 

Social commerce is rapidly gaining popularity, and its market value is projected to reach $141 billion within the next five years. Individuals today are using social platforms not only to connect with friends but also to discover and buy products. Inspired by WeChat, popular social platforms are also integrating shopping features directly into social media apps, giving rise to TikTok shopping, Amazon live shopping, Pinterest 'Shopping List', and more.  

This shift makes social media a crucial component of the customer journey, influencing how consumers discover new products, interact with brands, and ultimately make their purchasing decisions. For marketing teams, that means adapting marketing strategies to guide users through the purchasing process and leveraging influencer partnerships. 

User-generated content 

When building your brand on social media, many people think the main goal is to get more followers. While more followers are a good start, businesses should focus on creating an engaged online community around their brand. Encouraging user-generated content is a great way to do this. When customers share their experiences, thoughts, and creativity related to a brand on social, they are essentially becoming advocates, spreading the word to their own networks. This kind of organic marketing has a powerful impact, and brands can create a thriving community that not only broadens their reach but also enriches their brand story in meaningful ways.  

Leveraging the power of micro-influencers 

Partnerships with micro-influencers and shifts in how brands collaborate with influencers are changing the marketing landscape. In recent years, there has been a significant move away from the traditional focus on influencers with massive followings. Instead, brands are increasingly recognizing the value of collaborating with micro-influencers—individuals who have smaller but highly engaged audiences. By prioritizing these qualities, brands are able to create more genuine and personalized marketing strategies that resonate with their target audiences. This shift helps ensure that promotional content feels more relatable and trustworthy, rather than just another ad. 

4. Hyper-personalization in marketing content  

Customers expect personalized experiences, but creating customized content for every segment or market traditionally requires massive time and resources. The result? Many teams fall back on generic campaigns that miss opportunities to truly connect with their audiences. 

The gap in current AI solutions 

While basic AI tools can help create content, they often lack the specific understanding of your brand, industry, and audience needed for deep content personalization. Generic AI models might give you a starting point, but they typically can't capture your brand's unique voice or maintain consistency across campaigns. 

How Typeface makes mass content personalization possible Typeface approaches personalization differently by training our AI with your specific data to develop a deep understanding of your brand from the ground up. By uploading your brand guidelines, existing content libraries, products, assets, saved design templates, audience data, and more, Typeface creates a customized foundation that ensures every piece of content authentically reflects your brand voice, visual style, and messaging principles. This goes beyond simple template-filling to create truly tailored content that resonates with different audiences and geos. 

The platform's audience profiling capabilities let you define distinct customer segments based on their preferences, behaviors, and needs. When you need to create a campaign, Typeface automatically generates variations tailored to each group you want to target.  We've seen the impact of this approach in real campaigns. When a retail client needed to create a Father's Day campaign for three different audience segments (vegan, vegetarian, and traditional), Typeface generated unique visuals and messaging for each group in a single streamlined process. What traditionally would have required three separate creative briefs and production cycles was completed efficiently without sacrificing quality or personalization.  

5. Smart content repurposing for better results 

Marketing teams often sit on gold mines of content without realizing it. While many teams focus on creating new content from scratch, they're missing opportunities to extend the life and reach of their existing high-quality materials. Think about it: your team has likely invested significant time and resources in creating detailed reports, engaging webinars, comprehensive whitepapers, or long-form product or thought leadership videos. The challenge isn't always about creating more—it's about making the most of what you already have.  

Typeface transforms how teams approach content repurposing. Instead of letting valuable content gather dust after its initial release, our platform helps you turn one piece of content into many, each optimized for different channels and audiences. For example, that hour-long webinar you hosted last month? Typeface can help you turn it into a series of blog posts targeting specific SEO keywords, extract compelling social media quotes with relevant visuals, and create bite-sized video clips for platforms like LinkedIn and Instagram. 

This smart repurposing approach connects directly with the challenges of doing more with less. Marketing teams can now: 

• Transform long-form reports of white papers into multiple shorter pieces, each tailored for specific platforms 

• Adapt existing materials to target different audiences while maintaining your core message 

• Generate fresh variations of successful content to extend campaign lifecycles 

• Convert written content into visual formats and vice versa, maximizing the reach of your message. 

Join the new era of content marketing 

As 2025 approaches, the digital marketing landscape is set to change dramatically. Businesses that leverage these content and digital marketing trends and adapt swiftly will thrive in this new era. Embracing the full potential of digital marketing with AI, enhancing personalization, and making the most of the latest social media and advertising trends can help brands create more engaging and meaningful connections with their audiences.  

Typeface has empowered many Fortune 500 brands across industries in achieving faster production of personalized content at scale. If you're looking to explore the Typeface enterprise generative AI content platform to make the most of these latest in content marketing trends, schedule a demo today.