TIME Recognizes Typeface Arc as Best Invention of 2024

When we founded Typeface, the invention of the printing press and its impact on storytelling and creativity, was our inspiration. It was an early example of personalization, democratizing the way people communicated and shared ideas.  

Much like how that technical shift unlocked a new era of creativity, we believed the coming AI wave had the power to again transform how people and brands tell their stories. And while data and cloud technologies had evolved, content and personalized storytelling in enterprises lagged. We founded Typeface to reimagine the entire content lifecycle – powered with Typeface Hub, our intelligent multi-modal content hub – and soon expanded this vision to introduce our AI-first campaign workflow, in the form of Typeface Arc. 

Today, we are honored that TIME has recognized Typeface Arc as a Best Invention of 2024 in the AI category. Typeface Arc is a dynamic content creation experience that continuously learns from data and every interaction, curating adaptive multi-channel marketing campaigns and customer journeys in real-time. Each year, TIME recognizes groundbreaking inventions changing our lives with the most impactful products and ideas across a range of categories – technology, health care, food, green energy, home and electronics, outdoors and more – that are changing how we live, work, play, and think about what’s possible. We are honored by this recognition that’s shared by a cohort of amazing innovations and luminary breakthroughs in prior years. 

When we built Typeface Arc, we had a belief that AI's true potential is going beyond prompts and building one piece of content at a time, to complete campaign storytelling tailored to specific audiences. Could we move marketers from composing with one instrument to leading an entire symphony, i.e. evolve from creating individual content to creating a campaign in one click with a continuous learning loop – email marketing, web analytics, social ads and creative content – to deliver a 1:1 personalization experience?  

Today, leading brands and enterprise at Fortune 500 customers across industries are already using Typeface Arc to reimagine their marketing workflows. Arc has quickly earned their trust, exponentially producing personalized content needed to reach new audiences and deliver across channels with impressive results: 4x more targeted ad variations in half the time; 65% higher engagement rates on blogs and social media, and up to 10x more content with fewer time and resources. 

Looking ahead, our hope is to enable new storytelling superpowers in marketers, instead of needing to perfect prompts. AI will empower many more marketers to tap into the imaginative space to be more creative, build the next wave of iconic campaigns and deliver on a massive global scale – in many media formats once limited to a few.      

Have an idea for your next AI campaign? Let us build your first Typeface Arc.